Today, I’d like to share some exciting news with our clients, our creator community, and our employees!
I’m thrilled to announce that Rock Content has acquired WriterAccess, a leading talent marketplace with nearly 2,000 clients, and more than 500 agency partners.
WriterAccess is a company that zoomed from zero to a leader in the creative marketplaces space in just a handful of years.
And the deal goes beyond numbers. Rock Content’s talent network will receive a boost of exceptional, highly-skilled freelancer professionals. Our goal is to build a truly global marketplace, offering high-quality content in multiple languages, in less time, through an easy-to-use, integrated platform.
WriterAccess enables Rock Content to scale faster, with an incredible marketplace platform, augmented by Artificial Intelligence to match marketers with the right talent and create the high quality content that their audience deserves. Their creators are also some of the best in the world, covering a wide variety of industries and content formats.
Soon, our customers will be able to access WriterAccess, this market leading solution to find and work with talents around the globe, place orders for projects, and manage their workflow with even more robust tools to communicate, collaborate, and publish optimized content that will deliver on performance goals.
We’re combining two talent networks, and we plan to continue attracting some of the best creatives in the world! Together our freelancers will have access to even more opportunities to work with some of the world’s most renowned brands.
Smooth transition
Rock Content is a pioneer in Content Marketing. We have been on the road since 2013, consolidating our leadership in this industry, helping brands, and agencies to grow and scale their business organically through content— the best way to do marketing, in our humble opinion.
We have started working right away on an integration process. But we’re carefully planning for a smooth transition to ensure that no disruptions to our customers, talent, and employees will occur.
WriterAccess will continue to operate independently until the end of 2022, while our teams collaborate on a more complete integration plan to launch one globally integrated marketplace in the upcoming quarters.
Driving impact through education & opportunity
Rock Content also has a great point of synergy with WriterAccess’ educational programs aimed at Marketing professionals and creative freelancers. Both organizations are dedicated to providing high-quality education and opportunities to their thousands of freelance creators.
WriterAccess owns Content Marketing Conference (CMC), one of the largest Content Marketing events in the world. Rock Content, under Rock University, has more than 500,000 students enrolled in its online Marketing certifications and the plan is to integrate the programs.
Starting in 2022, CMC will become Rock Content’s annual conference, and Rock University will be integrated into WriterAccess’ platform.
We believe that Marketing can have a positive impact on the world, and the best Marketing programs make their audience better by providing useful knowledge for their lives. We all believe in this approach, and we will work hard to continue creating amazing opportunities and education for our creative professionals and marketers worldwide.
Making Marketing better
I co-founded Rock Content in 2013 in Brazil, and the last few years have been busy for us… Expanding internationally, raising funding, pursuing acquisitions, launching new products…
Today, Rock Content has more than 7 million people visiting our blogs every month globally and now, with WriterAccess, we are lucky to have the opportunity to work with 4,000 brands globally!
How did we get here? We really believe that better Marketing is powered by content, and we’re still in the early days of our journey.
People love content that entertains and educates and builds valuable relationships. This is better Marketing, and this is why Rock Content exists.
WriterAccess is another important step in our journey to help brands create better marketing.
We’re just getting started! Welcome WA to Rock Content’s family!
To know more about what the WriterAccess acquisition means for Rock Content’s journey, I’d also like to invite you to see our official page with all the information & FAQ.
