There is an infinite amount of branding advice online. Be unique, be consistent, and create a memorable identity. Get to know your competition, create a platform, and use social branding.

In the end, though, successful branding boils down to one simple piece of instruction. Get to know E-E-A-T guidelines and follow them.

Savoring the Basics: Understanding E-E-A-T for Your Brand

E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness. Google uses this catchphrase to determine search rankings.

Customers use it too. Over four out of five consumers say they need to trust a brand before buying its products. A whopping 86 percent of shoppers say authenticity is vital when making a purchasing decision.

To use E-E-A-T in your branding, you need to show consumers that you have experience and expertise in your field. You need to show you’re an authority in your industry. Most importantly, you have to get people to trust you.

This looks a bit different for each brand and industry. The way another company successfully implements E-E-A-T in branding won’t necessarily satisfy your exact needs. Even so, there is a “basic recipe” that all businesses can follow to meet E-E-A-T criteria.

A Few Dashes of Experience & Expertise: Enhancing Your Brand’s Authority

If you want people to consider you an expert, you have to prove your experience and expertise.

First, consider the needs of your audience. Are they looking for someone who can offer the best merchandise, lowest prices, or most eco-friendly products? Your brand name, colors, logo, and slogan should show that you’re the company of choice for your audience.

Your content style should also meet your audience’s needs. Provide in-depth, detailed articles and blog posts if you’re in a technical field. Offer casual, easy-to-follow advice if that is what’s in line with your company’s products or services.

Share personal firsthand experiences related to your industry. A daycare owner, for instance, can talk about personal experiences with teaching young children. A travel agent may want to tell stories about places that he or she has personally visited.

The Secret Ingredient: Building Trustworthiness in 2024

Building trust and being authoritative go hand in hand.

Do you want people to trust you? Then you have to act like an authority in your field.

You can accomplish this by always being honest with your audience. Research any claims you make, and link to authoritative sources that back them up. If you don’t know the answer to something, don’t pretend you do.

You also build trust by creating personal connections. Make it easy for consumers to find your address, email address, and phone number. Offer friendly, professional customer service to anyone who gets in touch with your company.

Your customers can also help you build trust. Encourage people to interact with your brand on social media. Post positive customer reviews in a prominent location on your site.

Taste Test: Evaluating Your Brand’s E-E-A-T Impact

How do you evaluate the impact E-E-A-T has on your brand?

First, bear in mind that you need to be patient. It takes time for a cake to bake or a stew to boil. In the same way, it will take time to see the full impact of E-E-A-T on your brand.

Second, use tools that help you measure consumer experiences with your brand.

Google Analytics offers an in-depth look at your website’s stats. You can check the bounce rate and number of visits to each page on your site. You can see where visitors are coming from and what they view before making a purchase.

Social listening tools like BuzzSumo and Sprout Social help you keep track of online brand mentions. Is the number of people talking about you increasing or decreasing? Are people enthusiastic, neutral, or negative about your brand?

You can also ask your customers for input. A short survey with a freebie at the end will encourage people to take the time to answer. You can collect feedback from in-person customers as well as users of your site and social media pages.

Take time to read social media and blog comments. If more than one person mentions the same issue, take it seriously. Make changes based on consumer suggestions in order to offer improved service.

Future Flavors: Staying Ahead with E-E-A-T Branding Trends

E-E-A-T will likely be around for the foreseeable future. Even so, industry trends and future events will impact how consumers interact with brands. What engendered trust years ago may not do so in the future.

Stay abreast of industry developments and trends. Keep in touch with consumers to see what they need and want. You need to stay at the cutting edge of your industry to remain an authority in your field.

Your core branding should remain the same. Don’t change your logo, colors, or tone of voice unless absolutely necessary. However, the way in which you communicate your values may change over time.

WriterAccess can help you create the winning content you need to build your brand. Our platform has over 10,000 vetted, experienced writers. All of the content is unique. It is written and researched by humans to ensure accuracy.

Do you need to tell your story? Our team can create a compelling narrative that will help people get to know and trust you.

Do you need detailed, thoroughly written content? We have skilled researchers who can create compelling case studies, white papers, and more.

Try out our 14-day free trial period to find out what WriterAccess can do for your business. We look forward to meeting or even exceeding your expectations.

The post Spice Up Your Brand: Adding Flavor with E-E-A-T in 2024 appeared first on Rock Content.

Thankfully, you don’t have to memorize each of these factors to do well on Google. You just have to remember the acronym E-E-A-T.

Unpacking E-E-A-T SEO: What It Is And Why It Matters

You’ve likely already heard of the SEO term E-A-T. It’s been around for some time and stands for Expertise, Authoritativeness, and Trustworthiness.

In 2022, Google added another E to the acronym. It stands for Experience. E-E-A-T, therefore, stands for Experience, Expertise, Authoritativeness, and Trustworthiness. 

Why does it matter? When explaining E-E-A-T, Google stated that measuring content against this standard helps writers “conceptually align with the different signals used to rank content”.

Put simply, E-E-A-T is the standard you need to measure your writing against. A good article will showcase the writer’s first-hand experience and expertise.  It will also be authoritative and generate trust.

If your content meets E-E-A-T standards, it will meet Google’s standards for quality content. If not, then it will fall short of Google’s requirements. E-E-A-T can spell the difference between a successful SEO strategy and a failed one. 

The Core Elements of E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness

Let’s look deeper into each of those core elements.

Experience

First-hand experience is a plus when creating many types of content. 

Are you writing about real estate in a particular area? If so, your content will perform better if you have experience buying/selling real estate in the area in question.

Are you writing about a field of expertise, i.e., purchasing a phone or choosing a college? Be sure to share your first-hand experience. It will help your content rank higher than articles based solely on research.

Expertise

What is your expertise in a field? Do you have a degree or life experience? If so, talk about it in the article or the author’s bio.

Even more importantly, make sure your content reflects your level of expertise. Your information should be as detailed as possible. Organize it using topic clusters and pillar pages.

Authoritativeness

Authoritativeness means setting your site up as an industry leader.

Providing detailed content based on expertise is a good start. Effective internal linking shows that you can provide comprehensive information on the topic at hand.

At the same time, partnering with industry experts can help you stand out from the crowd. Writing guest posts for a high-ranking blog shows that you’re a trustworthy industry leader. Interviewing industry experts provides your site with content from established experts in your field.

Trustworthiness

To be trustworthy, your content must be 100% accurate. Statistics should be up-to-date. Sources should be relevant and authoritative.

Is something debatable, and you don’t have all the answers? Say so. Don’t pretend to know something you don’t.

Do you have old content that is no longer relevant or accurate? If so, update it or delete it. Don’t count on readers noticing the date on which the post was originally published.

Another aspect of building trustworthiness is making it easy for people to connect with you. Provide your address and phone number if you have a physical company. Create a contact page and provide an email address/phone number if you run a virtual business. 

Measuring the Impact: How E-E-A-T Affects Your SEO Performance

E-E-A-T affects your SEO performance in almost every way imaginable. 

Consumers will notice if your content is relevant, helpful, and accurate. They will spend time on your page, lowering your bounce rate. They will share your content on social media, increasing its visibility.

Experts will link to content meeting E-E-A-T guidelines. This will boost your site’s authority levels and, thus, its Google rank. Backlinks are currently one of Google’s most important ranking factors.

Success Stories: Brands That Nailed E-E-A-T SEO

Reddit’s monthly sessions went from 69 million per month to a whopping 200 million per month. Why?

Reddit’s users are real people who speak with first-hand experience. People find the answers they’re looking for on the conversation forums. Google has taken notice, and Reddit is reaping the benefits.

Medic Update saw a 300% increase in year-on-year revenue when it took three simple E-A-T-related steps.

The company eliminated poor content and created accurate, trustworthy content. It linked its content to authoritative sources, asked medical experts to review content, and then posted a “Content Medically Reviewed By” box on all its pages.

Future-Proofing Your SEO: Staying Ahead with E-E-A-T

Google has undergone multiple updates over the years. These have upended the way millions of companies use SEO to boost rankings.

Even so, Google’s end goal has always been the same. Its main aim is to provide users with accurate, helpful content.

Adhering to E-E-A-T guidelines isn’t just about boosting your site’s standing on Google in 2024. It’s about earning a permanent high placement on Google’s search engine.

Sites that adhere to E-E-A-T guidelines will attract consumers, earn likes, shares, and backlinks, generate sales, turn profits, and build brand loyalty.

The time and effort you put into applying E-E-A-T guidelines to your site will be well worth it. 

Furthermore, you don’t have to do it all alone. WriterAccess offers access to vetted, experienced writers in multiple fields of expertise. 

Our AI-powered platform makes it easy to find experts in any field. To start, open an account and provide information about the types of writers you need. Select one or more writers, provide detailed instructions, and trust our experts to get you across the finish line.

Are you ready to use Google’s E-E-A-T guidelines to build a wildly successful business? If so, check out our 14-day free trial period to see what WriterAccess can do for you. 

The post E-E-A-T SEO: The Secret Sauce to Skyrocketing Your Rankings appeared first on Rock Content.

“In determining page quality, Raters must consider EEAT.” These are Google’s exact words.

What does this mean for your content? Simply put, anything you write should adhere to E-E-A-T standards.

What Is E-E-A-T Content, And Why Does It Matter For SEO?

E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness. These four words tell you everything Google is looking for when rating content.

Content that meets E-E-A-T standards will meet your audience’s needs. People will link to it, share it, and even come back to it. Industry experts will link to it, giving your site valuable backlinks.

Even more importantly, because E-E-A-T content is quality content, it will perform well in the long term. It won’t drop off a cliff with Google’s next algorithm update. Google will always reward unique, quality content that offers value to readers.

Crafting E-E-A-T Content: Tips For Showing Your Experience And Expertise

Picture yourself reading a blog post about a particular product. Would you like a technical explanation or a story of someone’s first-hand experience building/using the item in question?

There are several ways to show Google you’re an experienced expert. You can tell a story or use your author’s bio section. You could also quote people with relevant experience.

Experience shows expertise. However, the two aren’t the same.

Do you have a degree in the field you’re writing about? Has your company won industry-related awards? Tell your audience about it to show you’re an expert in your field.

For some fields, you may even want to have an expert review your content before publication. Medical sites such as WebMD and Medical News Today take this approach. It not only showcases expertise but also builds trust.

Building Authority: Strategies to Enhance Your Content’s Credibility

Authoritative content doesn’t have to be full of jargon that only experts can understand. Casual or even humorous content can be authoritative if it’s properly written.

To start, research your topic thoroughly. You want to provide value to your audience and show that you know what you’re talking about.

Organize your content, so users can find what they need easily. Topic clusters are ideal for this purpose.

Back up any claims you make, using only authoritative sources. Differentiate between facts and your opinions, and be honest if you’re not sure about something. Dishonesty and embellishing facts will not only tank your search engine rank but also your reputation.

Proofread your content to ensure it’s free of spelling and grammatical errors. Articles with lots of mistakes tend to have a high bounce rate. They also fail to get the links you need to improve your standing on Google.

Fostering Trust: Creating Content That Resonates with Your Audience

It’s important to have experience and expertise while also showing you’re an authority in your field.

However, it’s not enough if your readers feel they can’t trust you.

How do you engender trust? One of the best ways is to help people get to know you, and telling a story is a good start.

Do you run a mom-and-pop business? Talk about how it started and why you enjoy doing what you do.

Do you sell products online? Share interesting facts about how they were invented and how they were made.

Make sure people can contact you easily. Share your email address or build a contact page. If you have a physical location, share your address and phone number.

Create a terms and conditions page for your site. Tell people how you will (and won’t) use their personal information.

You can also use your existing customer base to build trust. Include positive product reviews on your site. Nearly three-quarters of customers say reviews increase trust in a brand.

E-E-A-T in Action: Real-World Examples of Content That Delivers

What does E-E-A-T in action look like? Consider the following examples.

Digital Émigré did extensive research and analysis to find a unique topic that offered excellent value to its clients. The company then went to work creating a comprehensive post on the subject. The post got over 17,000 clicks and generated over $65,000 in revenue.

Gadget Flow decided to put a premium on creating relevant, high-quality content. It made a site-wide content model and created structured data. Organic traffic grew by nearly 200% for the site’s news articles.

Tharawat Magazine cleaned up all its content. It structured over 1,000 articles to improve their E-E-A-T levels. The result was a whopping 321% increase in traffic.

Staying Ahead: Future Trends In E-E-A-T Content And SEO

New tools and technologies will likely affect future Google algorithm updates. However, nothing will affect Google’s primary mission of delivering the best search engine results to consumers.

If your content meets user needs, it will get links and shares. It will have a low bounce rate. Google will see it meets E-E-A-T standards and rank it well.

If your content does not meet E-E-A-T standards, performance will range from mediocre to poor. It may bring some results. However, it won’t perform well in the long term.

This is the reason why E-E-A-T content is so important. It’s not just about meeting current Google standards. It’s about creating content that will perform well now and in the future.

Creating winning content sounds daunting because it is. Thankfully, you don’t have to do it all on your own.

WriterAccess offers access to thousands of vetted, experienced writers. We make it easy for you to find the right person or people for any job.

Is our platform right for you? Check out our 14-day free trial period to see what we have to offer. We look forward to meeting or even exceeding your expectations.

The post E-E-A-T Content Unwrapped: The Recipe for SEO Greatness appeared first on Rock Content.

If your brand is already successful, you might be asking yourself why you would need to make changes? The reality is, that the digital landscape is constantly being reshaped by new and emerging technologies, tools, and strategies. When it comes to modern content marketing, it’s crucial for marketers to not merely stay up-to-date with trends, but to aim to stay ahead of the curve.

In 2024, it’ll be important to learn how to leverage content marketing. This way, you can set your brand apart in an increasingly competitive digital ecosystem. For many companies, it’s overwhelming.

The good news is you don’t have to navigate this terrain alone. Whether you’re grappling with the need for high-quality content, facing a shortage of skilled writers and content creators, or struggling to put out engaging content, Rock Content’s team of experts can help guide and empower you.

In this blog post, we’ll take a look at which content marketing trends are poised to dominate in 2024, examine the crucial role of innovation, and learn practical advice on how to craft content that resonates with your target audience.

Ready to harness the power of innovation in your content marketing strategy? Let’s go!

Why Innovation is Crucial in Content Marketing

Implementing new trends and innovative solutions is no longer a luxury, but a necessity. Why? Because your audience’s expectations are not static — they continuously grow and evolve. To catch the eye of your target audience and keep them engaged, you’ll need to be proactive.

• Examine your audience’s current needs
• Address any areas you’re lacking
• Clearly define your brand image (is your presentation outdated?)
• Evaluate your current content marketing strategy
• Insert, where necessary, new approaches to appeal to your audience

Essentially, you should consistently revisit and update your content marketing strategy. It’s not a one-and-done task, it’s an ongoing project. The goal is to never let your content marketing strategy become stagnant. What you do want is for it to be salable, and able to adapt to changing trends.

Why Does Being Proactive Matter So Much?

You can’t risk being reactive when it comes to content marketing. The goal is to be proactive. Let’s face it, the digital landscape is moving forward at unprecedented levels, and, with this evolution comes new challenges and opportunities in content creation. Innovation is no longer just an industry buzzword. It’s an absolute necessity for businesses hoping to thrive in crowded markets.

As consumer behavior continues to shift and technology grows at incredibly fast levels, content marketers need to think strategically – sometimes outside the box. Previously successful strategies may no longer yield the same results in the present.

Furthermore, what works today may not be as effective tomorrow.

Content Needs to Provide Current Value to Consumers

At its core, content marketing is about creating value for your audience. However, the definition of “value” is constantly changing in the eyes of the consumer. In today’s world, the web is a crowded landscape and information is readily accessible. To succeed, businesses need to:

• Figure out how to present themselves
• Determine ways to stand out from digital “noise”
• Be engaging
• Share useful and valuable information
• Present content that makes a lasting impression
• Experiment with new approaches
• Integrate interactive approaches
• Provide consumers with personalized experiences

Moreover, innovation in content marketing isn’t just about being different for the sake of being different. It’s about solving problems using new and/or better ways, redefining what’s possible and then pushing the boundaries of creativity to deliver remarkable experiences that resonate with your audience.

To achieve this, you’ll need to gain a deep understanding of your audience, make a commitment to ongoing learning, and have the courage to take risks and challenge the status quo. As we look to 2024 and beyond, one thing is clear:

Whether it’s through AI-driven content creation, interactive content, or hyper-personalized experiences, businesses that embrace innovation will rise above the competition.

Embracing innovation in content marketing isn’t just about staying relevant, it’s about leading the change, and making a contribution to help shape the future of digital marketing.

Emerging Trends in Content Marketing Set to Dominate 2024

In 2024, the content marketing landscape, like previous years, continues to evolve. Let’s take a look at this year’s trends.

AI-Driven Content Creation

Last year, AI caused significant and sudden disruption. Now that it’s a more familiar technology and tools are maturing, the use of AI will continue to expand.

In 2024, AI tools will be more sophisticated and provide businesses with the ability to automate parts of their content production process while maintaining high-quality standards.

Utilizing AI not only increases efficiency but also allows for more personalized content, since AI can analyze large amounts of data to understand individual consumer preferences.

Surge in Demand for Interactive Content

Another trend to watch is the surge in demand for interactive content. Consumers no longer want to passively consume content; they want to engage with it.

As you’ve probably seen, interactive content formats, such as quizzes, polls, and interactive infographics, are quite popular. These formats encourage active audience participation, which empowers businesses to significantly boost engagement rates.

Not only that, they gain valuable insights into consumer behavior.

Growing Emphasis on Personalization

A growing emphasis on personalization is another trend to pay attention to. Time has proven personalized content greatly enhances the user experience, helping to drive engagement and brand loyalty.

However, modern personalization goes beyond simply using the consumer’s name in an email. You’ll need to step up your game.

Consumers now expect content to be tailored to their specific interests, needs, and behaviors. To achieve this level of personalization, you’ll need to acquire a deep understanding of your audience by utilizing data analysis and segmentation.

Continued Emphasis on Creative Storytelling

The importance of creative storytelling cannot be overstated. As a tried and true marketing approach, good storytelling still matters today, perhaps more than ever.

In an era of information overload, consumers are more selective about the content they engage with and seek creativity and originality.

Brands able to tell compelling stories will stand out from the crowd, capture their audience’s attention, and build strong emotional connections. This, in turn, will likely drive brand loyalty and encourage word-of-mouth referrals.

The Crucial Role of Innovative Content Marketing for 2024

It’s clear content marketing is going through large changes. As the digital landscape continues to evolve, the importance of innovative content marketing in shaping business success cannot be overstated.

Investing in new strategies empowers brands to keep pace. Not just with changing consumer behaviors and preferences, but an ability to stand out in an increasingly crowded digital marketplace.

In 2024, we expect content marketing to move beyond traditional strategies and shift its focus on creating personalized, immersive, and engaging experiences for consumers.

Strategies we’ll see include companies utilizing technological advancements, from AI-generated content to augmented reality experiences. Brands leveraging these innovative tools will be able to:

• Develop content that isn’t just current, but deeply resonates with target audiences
• Improve engagement levels
• Foster brand loyalty
• Boost conversions
• Experience overall business growth

When it boils down to it, innovative content marketing isn’t optional. To remain competitive, it’s a necessity. In 2024, those failing to innovate will risk losing their relevance as savvy digital consumers seek elsewhere to find what they want.

However, those embracing innovation will experience better success, positioning themselves for whatever changes any future technological advancements will bring.

Innovative Content Marketing Tools

Step into the future of innovative content marketing with Rock Content’s two standout tools designed to elevate your content strategy:

ION: This interactive content platform allows you to create engaging experiences that captivate your audience. With ION, you can design quizzes, calculators, assessments, and more, transforming passive readers into active participants. By leveraging interactive content, you can boost engagement, gather valuable data, and tailor your content to meet your audience’s needs more effectively.

WriterAccess: Need top-notch content but don’t have the time or resources to produce it in-house? WriterAccess connects you with a network of over 15,000 professional writers, editors, and content strategists. Whether you need blog posts, whitepapers, or social media content, WriterAccess makes it easy to find and collaborate with the right talent, ensuring your content is not only high-quality but also aligned with your strategic goals.

By integrating ION and WriterAccess into your content marketing toolkit, you can create a powerful synergy between interactive content and expertly crafted written material. This combination empowers you to produce strategic content that not only resonates with your audience but also drives measurable results.

Why Ignoring Innovation Could Cost Your Content Marketing Strategy in 2024

Going forward, it’s clear companies that cling to traditional content marketing strategies will experience missed opportunities, stagnating them in their industry. Those failing to adapt will risk getting lost in the shuffle while competitors that embrace innovation soar to success.

Innovative content marketing isn’t just about staying relevant. It’s about leading your audience into the future. To accomplish this, you’ll need to anticipate their needs and expectations, and then deliver content that’s engaging, informative, personalized, and interactive.

The cost of ignoring innovation isn’t just about current missed opportunities, it’s about the long-term impact on your brand’s reputation and maintaining authority in your industry. For instance, consider the rise of AI-driven content creation. Embracing this trend could:

• Give your brand a competitive edge
• Allow you to produce high-quality content at scale
• Personalize content to cater to individual user preferences

On the other hand, ignoring AI could mean lagging behind your competitors in terms of efficiency, personalization, and user experience. The same goes for other emerging trends, such as interactive content and augmented reality experiences, both of which are poised to take user engagement to new heights.

Ignoring innovation in content marketing won’t just cost you in terms of leads and conversions, but could negatively impact customer loyalty and brand equity. Bottom line, you don’t want to just keep up with trends, you want to be forward-thinking and position your brand as a leader.

Is Your Business Ready for the Power of Innovative Content Marketing in 2024?

The future of content marketing is no long just about producing quality content, it’s about crafting innovative, immersive, and interactive experiences for your audience. To succeed in 2024, you’ll need to leverage innovative technologies to help you to get ahead of the curve and be an industry leader.

If you’re still relying on traditional methods, you might be wondering how to transition to innovative content marketing while still blending in traditional creative storytelling to capture audience engagement and build brand loyalty.

Build a Two-Way Street

The first step is understanding the changing dynamics of consumer behavior and digital consumption. Today’s consumers are no longer passive receivers of information. They expect a two-way street and want to interact, engage, and co-create with you. To accomplish this, it’ll require a paradigm shift in how you approach content marketing.

Adopt New Tools

Businesses need to adopt tools and platforms to enable them to create interactive experiences. They need to leverage advanced technologies, such as AI, to deliver personalized content.

They’ll need predictive analytics for strategic decision-making.

Find an Experienced Partner

If this sounds overwhelming, don’t worry, Rock Content can help you experience a smooth and manageable transition. We understand the journey to creating high-quality, innovative content can be complex and challenging.

To help you, we offer a suite of products and services, designed to help you create high-quality, interactive content without needing any technical expertise. Whether you need expert writers to craft impactful content or a platform to create interactive experiences, Rock Content has the tools to help. Our managed WordPress hosting helps you focus on what you do best – creating content – we’ll take care of the technicalities. Additionally, our content hub is optimized to give your audience an improved user experience.

Ready to Elevate Your Content Game? Try WriterAccess!

Unlock the full potential of your content strategy with WriterAccess. Say goodbye to the hassle of content creation and hello to a world of convenience and quality.

With our platform, you gain access to a vast network of professional writers, editors, and content strategists, all ready to bring your content visions to life. From crafting compelling blog posts to engaging social media content, WriterAccess makes it easy to produce top-notch content that resonates with your audience.

Don’t let content creation hold you back. Embrace the future of content marketing and start your 14-day free trial with WriterAccess today. Elevate your content, elevate your success!

Start Your Free Trial Now

The post Innovative Content Marketing Strategies for 2024 appeared first on Rock Content.

If you’re like most writers, your love affair with words started long ago, maybe way back in grade school. From those early days of brainstorming ideas for stories and essays, you’ve honed your craft and learned to play with language in creative ways.

Remember looking with wonder at your first reading book? Those pure white pages with their crisp, clean rows of print? Maybe you longed to be the architect of that same kind of perfection.

Fast forward to today. Now you work at content writing, and that same perfectionism that makes you a conscientious, professional writer, sometimes gets in your way.

If you’ve ever found yourself paralyzed by the tyranny of that blank, white text box, here are some tips to get your words flowing again.

Brain storm 

Give yourself permission to get messy. Just start writing. Do not worry about form or punctuation. Do not even think about the finished product. Just write down every idea that comes into your head. If you know what you want to say, but can’t think exactly how to phrase it, just write down the rough idea.

If you know there needs to be a segue between two concepts, but you don’t know quite what it is, just type “segue,” and keep writing. You can fill in the correct phrases later. The important thing is to keep moving.

Once the words start flowing, you may even be surprised at just how neat and tidy they are. The very process of not worrying about form often frees the mind to use form perfectly.

Start in the middle … or the end 

You know what the focus of your article needs to be; you even have a conclusion in mind. But that darned opening paragraph just won’t come together. Skip it. You do not need to write your article in order. In fact, focusing furiously on that opening paragraph can drive the other, more fully formed, parts of your article right out of your head. What a waste!

Grab them while they’re fresh. Write down what you do have and don’t worry about what’s not there. Often, the very process of writing out the body of your article, for example, can add clarity to the problem of the opening.

In fact, you may even find that by the time you’re finished writing what was already clear, the part that seemed to be a problem has come together, too, and is just waiting to be written down.

Let your mind wander  

As strange as it sounds, your mind sometimes does its best work when you are not at the helm. If you find yourself stalled while writing, it may be time to lay down the reins.

Take a good look at your project and form the problem into a single question. “What would be the best opener for this piece?” for example. Or, “What types of subheadings would be most relevant?” Then simply walk away. Keep yourself busy — it’s the best way to prevent yourself from actively thinking about your project.

This is important. You want to leave your brain in charge. Go for a walk in the park, or fold some laundry. Anything that keeps you from thinking about your writing. But, be sure to keep a pen and paper handy. Once you have let go of the problem, you will be surprised at how quickly the solution pops into your mind — sometimes fully formed. You’ll want to be ready to write it down.

The important thing to remember is that everything you write is a work in progress until it is done. If perfection is your goal in your career of content writing, you may just need to throw perfection out the window to get there.

Leveraging AI and Expertise for Enhanced Content Creation

Welcome to the innovative world of content creation with WriterAccess. Here, we combine the power of artificial intelligence with the expertise of professional freelancers to elevate your content strategy.

AI Content Wizard: This advanced tool is your ally in content creation. It uses artificial intelligence to generate ideas, outlines, and even complete articles based on your specific needs. It’s a smart way to streamline your content process and ensure consistency across your projects.

AI Content Idea Generator: Struggling with content ideation? The AI Content Idea Generator is here to help. Input a few keywords, and the tool provides a list of relevant and engaging content ideas. It’s a quick and efficient way to keep your content fresh and appealing.

Professional Freelancer Network: Beyond AI, WriterAccess connects you with over 15,000 professional freelancers. Whether you need writers, editors, or content strategists, our platform offers access to top talent to produce high-quality content at scale.

By integrating AI tools with professional expertise, WriterAccess offers a comprehensive solution for content creation. Embrace these resources to enhance your workflow, boost creativity, and achieve your content marketing objectives.

Ready to Transform Your Content Creation Process?

Discover the power of WriterAccess for yourself. Sign up now for a 14-day free trial and experience how our AI tools and professional freelancer network can streamline your content workflow and elevate your content marketing strategy. No strings attached, just pure content creation magic at your fingertips.

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Kate C is a freelance writer available on WriterAccess, a marketplace where clients and expert writers connect for assignments.

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• Bribe Yourself – So, you have a 800 word blog post titled “Cloud Strategies for Content Marketing in the HVAC Industry” or some equally thrilling topic and all you can think about is catching that shiny Pokemon. Why not bribe yourself? Make a goal to write 400 words, then you can immerse yourself in Poke-goodness for 15 minutes before busting out those last 400 words.
• Build Breaks in The Workday – As you are planning your workday, make breaks as important as the work itself. You are more likely to stick to a sane work/break schedule if you know you have certain set break times.
• Balance Your Schedule – As a freelance writer, you don’t always have control over your work schedule. However, many clients are flexible. Try to arrange your work schedule so you’re not overwhelmed one day and lacking work the next.
• Time Your Breaks – The problem for me is that I sometimes get so involved in battling that sometimes I look at the clock and OMG IT’S BEEN 3 HOURS! Set a timer when you take a break so that you do not put yourself behind and wind up having to push through your work.
• Be Careful of Timewasters – The key to having time in your workday for true breaks is to eliminate the timewasting. When I sit down to write, I have to close Facebook, put my smartphone in the other room, and turn off the TV. This allows me to concentrate and get those words out so that I do have time to concentrate on something truly important to me.

Even if you are facing deadlines, it is very important to stop typing and rest for a few moments now and then. By doing this, you’ll find that you actually write faster instead of slower and you’re less likely to make silly mistakes. Now go forth and write! (Then see if you can beat that annoying Pokemon trainer!)

The post Making Time for Pokemon: Creative Ways to Find Time for Fun During the Workday appeared first on Rock Content.

Both content marketing and event planning involve creating an experience for users. The goals often overlap as well. Best of all, social media and content marketing can support and amplify your offline events.

Try these tips to make the best use of your online platforms to promote your real-world events.

Tailor Your Plan to the Event

There are possibly more types of events than there are flavors at your local gelato or fro-yo place. A music festival requires a different approach than an art fair or trade conference. The first step is to consider the who, what, and why of your event and to use that

Consider the Following Before You Start:

• Who: One thing that content marketing and event planning have in common is both require an audience-centered approach. Take time to identify an audience persona. If your event has broader appeal consider creating different content for different audiences.
• What: Look for ways to add value while reminding the audience why your event is special. For example, an author’s book signing at a bookstore may benefit from publishing reviews of the author’s books or short author interviews on their blog or social media. If the event is a conference, content about local sites might interest attendees.
• Why: What are your goals for the event? Align your promotion and amplification with those goals. For example, if your goal is to establish your team as though leaders than opt for a content that showcases that expertise.

Start Early

Start promoting your event early. Not only does it help previous attendees plan, but it also gives you the chance to build brand recognition in the weeks and months leading to the event. Mix informational and fun content among the more promotional content. For example, an arts festival might feature art-related trivia games or updates about previously featured artists alongside content that promotes the event more overtly.

If you want to introduce a branded hashtag, start promoting it well before your event starts. If attendees become familiar with your hashtag, they may spontaneously live post at the event using those branded hashtags. Be sure to include your preferred hashtag in your Instagram and Twitter profiles.

Take Advantage of SEO and PR Opportunities

A local event can uncover public relations and search engine optimization benefits. Some events are inherently newsworthy, so they provide an opportunity for short media mentions including in the online versions of local media, tourism sites, Chamber of Commerce sites, and trade journals. Not only does this raise your event’s profile, but it also is a non-spammy way to score quality backlinks.

Also, as your event gets more and more established, people will search for specific information about it leading to higher search engine result positions for your company or organization.

Engage Potential Attendees and Influencers

However, engagement doesn’t need to wait until the day of your event. Get attendees involved in promoting and hyping your event.  Encourage them to post about the event in advance. A contest can be a fun and effective way to encourage word of mouth and viral promotion. According to a survey of thousands of event professionals conducted by Eventbrite, 96% use social media contests to promote their event and consider it an effective strategy.

According to Event Manager Blog, 39% of event professionals said that the most important element for a live event is engaging the attendees. Even if engagement isn’t the most important factor, it does make the difference between a memorable event and one that is easily forgotten. Contests are one way to encourage engagement, other methods include:

• Photo booth and selfie stations with a branded backdrop to encourage attendees to take and post pictures at the event.
• During announcements, remind people of the event hashtags.
• Consider taking questions or comments via Twitter.

Involving influencers may also generate buzz. Just be sure to keep it real and authentic. People are more wary of inflated promises and hype thanks to the Fyre Festival and other recent scandals. Despite the fact that 63% of the event creators Eventbrite surveyed used influencer marketing as part of their social media promotion strategy. When the influencer is genuinely excited about the event and

Don’t Forget Email

When we discuss web content and social media, people often forget about their brand’s email list. Email marketing can be a powerful way to amplify. In fact,  78% of event professionals told Eventbrite that email marketing is their most effective marketing tactic. Some who track their email marketing ROI said their list accounted for 45% of event ticket sales.

Of course, this post only scratches the surface in how you can use your online presence to promote and amplify an offline event. A solid content strategy is essential. Contact a Writer Access Content strategist today to learn more.

The post Using Content and Social Media to Amplify Offline Events appeared first on Rock Content.

Of course, when compared to major paid platforms, it may fall short. However, for basic forms and surveys, it gets the job done smoothly and is the most practical way to do so.

In this article, you’ll learn how to use it step by step and discover more about this tool that helps students, professionals, and companies worldwide. Let’s dive in!

How does Google Forms work, and who can use it?

Google Forms is an application for creating and managing forms, officially introduced in 2012. Its platform is online (SaaS) and free to all Google users.

While there’s an option to enhance the service by subscribing to a Google Workspace plan (formerly G Suite), no extra functionality is added.

What you receive are some bonuses for businesses, including increased storage in Google Drive, new security options, administrative control over accounts, and 24/7 support.

What can it do?

Google Forms offers various templates and features. With it, you can create:

• Surveys;
• Polls;
• Contact forms;
• Assessments (including multiple-choice, open-ended, or quantitative questions).

And that’s not all. With some creativity, you can give even more functions to forms. It is possible to create basic registration systems for sales, present consent terms intuitively, and much more. You can even develop small narrative games!

How to Create a Form in Google Forms?

Creating your Google Form is much simpler than you might think. Just follow the step-by-step guide below!

1. Access the Google Forms Website

To start the process, visit the official Google Forms website. You’ll arrive at the service’s homepage, which offers both the Personal option and the one included in Google Workspace. For now, let’s choose the second option: “Go to Forms.”

To access it, you need to be logged into a Google account. Make sure you are using an account of your preference, or create a new one.

2. Choose a template or start a new form

On the next page, Google will present some pre-made form templates for you to use, and, below that, the most recent forms you have created. To make our tutorial more intuitive, we will create a form from scratch by clicking on the first option: “Blank form”.

3. Write the form content

You are now in the form editor, where titles, descriptions, questions, and answers are created and edited.

In the first block, you can write the title and description of your form, which should provide a concise explanation of its purpose and instructions. In the sidebar, you have access to the following tools:

• Add Question: Creates a new question block;
• Import Questions: Allows you to use questions already created in other forms;
• Add Title and Description: Includes a new title and description block;
• Add Image: Allows you to include an image from your computer camera, web (URL), or your Google account;
• Add Video: This lets you search for and add YouTube videos;
• Add Section: Includes a new section with a title and description for creating multi-step forms.

When adding a question block, a variety of options will be available, such as short answer, multiple choice, checkbox, and more.

You can also choose whether the response will be mandatory or not, as well as arrange your questions by clicking and dragging them to the desired position.

4. Customize the appearance

While still in the editor, click on the paint palette icon in the top left corner (Customize Theme) to access style options.

Google Forms allows you to add a header image, choose the theme color (borders and buttons), and adjust the background shade, which also follows the theme color. Additionally, there are font options available for the text.

5. Preview it 

To ensure that your form looks the way you want, you can preview it by clicking the eye icon in the editor’s header.

A new tab will open, displaying your form exactly as respondents will see it. If any adjustments are necessary, simply return to the editor tab and make the updates.

6. Set-up the form operation

By clicking on the settings tab on the header, the settings panel will appear on the screen.

In the General tab, you have the following options:

• Collect emails: Respondents’ e-mails are saved;
• Answer receipts: A copy of the responses is sent to the respondents.
• Limit to 1 response: Respondents will need to log in to Google and can only submit the form once.
• Edit after submission: Allow respondents to edit their answers after submitting the form.
• View summary charts and text responses: Respondents can view their answers later.

In the Presentation tab, the options are:

• Show progress bar: A bar is displayed indicating the section of the form where the respondent is.
• Shuffle question order: Questions are displayed randomly.
• Show link to submit another response: When this option is checked, a link is displayed at the end of the form, allowing for another response submission.

After choosing the options, you can also create a confirmation message that will be displayed immediately after participants submit their answers.

In the last tab, Tests, by enabling the “Create test” option, your form will start counting correct and incorrect answers. Within this feature, you have the following options:

• Display score immediately after submission: Showed to the respondent right after submitting the answers.
• Display score later, after manual review: The result is sent later, by your direct command (this option activates e-mail collection).
• Allow respondents to see incorrect questions: Only incorrectly answered questions are displayed to respondents.
• Allow respondents to see correct answers: Only correctly answered questions are displayed to respondents.
• Allow respondents to see scores: The total points obtained are displayed to users.

After adjusting the options as you see fit, just click “Save”.

7. Share Your Form 

After completing the editing and configuration of your form, simply click the “Send” button in the editor’s upper right corner. By doing so, a new dialog box will appear with some final options.

Selecting the option “Collect e-mails” will automatically gather the e-mail addresses you provide in advance. Just below that, you can see the “Send via” section, where Google Forms offers three ways to share your form:

• E-mail: You’ll need to specify the recipient(s) (which can be multiple), the subject (or e-mail title), and a message.
• Link: A link is generated for you to share your form in custom posts on social media, chats, messages, or other content.
• Embed HTML: An HTML code is generated for you to embed your form on your website or online platform.
• Share on Facebook: A Facebook post is generated.
• Share on Twitter: A Twitter post is generated.

Feel free to use any or all of these methods. At the end of the dialog box, there’s also an option to “Add collaborators” to allow other users to edit your form.

How to track your Google Form’s results

After some time, you’ll want to check the progress of your Google Form answers. To do this, simply revisit the Google Forms homepage and click on your form, which will be listed under “Recent forms”.

You’ll be taken back to the editor, but this time, click on the “Responses” tab. There, you’ll find gathered results for each question in your form, presented as charts.

To the right of the tab title, the number of respondents is displayed, and just below it, you can disable the “Accepting responses” option to stop submissions. By doing this, a message will appear indicating that the form has been closed.

In the same area, you can also click on the menu (three dots) to receive e-mail notifications, download responses, print, or delete data (if you want to redo the survey, registration, or test).

Finally, by clicking on the Google Sheets icon to the left of the menu, you can export all the data to a spreadsheet.

How to make my forms more secure?

Google doesn’t currently provide native CAPTCHA services for its forms, but we can improvise by creating something similar.

What we’ll do here is generate a section before the questions with a basic test to ensure that your respondents are indeed human. The solution is straightforward, and you can learn how to do it below:

1. Create a new section in your form

Access your form and, in the editor, select the last question. Then, add a new section by clicking on the last option in the side menu.

This new section (usually named “Untitled Section”) should come before the questions. To reorder it, click on the menu in the newly created section and select “Move section”.

On the next screen, drag the new section to the top and click “Save”.

Next, take the opportunity to create a name of your preference for the new initial section. Here, we opted for “Security Verification”.

2. Create a multiple-choice question with images

In your new security section, create a question by clicking on “Add question” in the side menu and selecting the “Multiple choice” option. Make sure the mandatory answer option is enabled.

Here, we’ll manually create a kind of CAPTCHA form where users will need to choose the single image that corresponds to the request.

As an example, we’ll use the text “Select the photo that contains a traffic light,” but you can choose any text you like, keeping in mind that you’ll need to search for related images afterward.

In the options, click on “Add images” (image icon) to choose the photos, following the logic used.

You can find photos on a free image bank, such as pixabay.com, and add them via URL (right-click on the photo and copy the image address).

Add at least three more images similar to the correct one (be careful not to confuse people) and organize them in the way you see fit.

Avoid placing the correct answer in the first option, and, if you reorder the images, remember to rename the options, always keeping them 1, 2, 3, and 4.

3. Create a section for the wrong answer page

Just as we did before, select the last question block and create a new section. This will be our wrong answer page. You can simply name it “Wrong”.

Move the section and position it between the other two. Don’t forget to save!

4. Create two paths for the security section

Go back to your security section block, click on the menu (three dots next to the “Required” option), and select “Go to section based on the answer”.

For the correct answer, select to go to section 3, where your form (which in our example is titled “Form 1”) is located. For other responses, mark go to section 2 (Wrong).

Now, anyone who clicks the wrong answer will be directed to the designated page. Those who click the correct answer will proceed to the form. Access the preview to test it out.

That is just an example. You can use other features to create different protection strategies. The limit is your creativity.

What are the advantages and disadvantages of Google Forms?

Google Forms is not perfect. Its customization options, for instance, are quite limited, which means that forms rarely deviate from the tool’s somewhat formal identity.

Additionally, the application has restrictions on text and image sizes, potentially making it unsuitable for large-scale projects.

In summary, Google Forms is a powerful tool, especially considering it’s free. It serves well for users needing quick surveys, polls, or simple registrations. Undoubtedly, it’s the go-to choice for creating online forms.

And speaking of forms, how to make them reach larger audiences organically? Read our new and updated SEO Guide for Beginners!

The post Google Forms: Learn step-by-step how to create a form using the tool appeared first on Rock Content.

It is very common to have questions at this point, which you can solve by evaluating the name of the online store that best fits your profile.

To do this, you must assess how it sounds, the target audience, and what your domain will look like, among other factors. A crucial choice that needs to be well-thought-out to find the most appropriate name.

In this article, we provide some tips on how to choose the most commercial name for your business. Check it out below.

How to choose a name for your online store?

First, don’t choose a name for your online store that restricts the expansion of your product mix, or that determines your business geographically.

This could harm the company’s expansion. Therefore, invest in words that allow you to grow. See other important guidelines.

Check the competition

Do some research into competitors’ names, how they are structured, and how they impact customers. Avoid similar names, as they can bring back memories of other brands and become a problem when registering the brand.

This research is relevant for you to understand what has worked to attract the customers’ attention and why.

Think about your target audience

Knowing who your ideal client is is essential to finding a name that reaches the people who matter to your business. One that aligns with their interests, knowledge, and buying habits.

For example, if it is a pet supplies store, the name needs to be involved with the world of pets so that it touches the hearts of its owners.

Find a name that is short and direct

Another essential requirement is to find a short name so that it can be easily pronounced and remembered — and to make it easier to register a website domain for your company.

There are rules on the number of letters, but common sense must be exercised — as it is not ideal to change it afterward.

Be careful with the use of foreign words. They have to be very well known within your target audience and easy to pronounce. But it can also be a differentiating factor.

Talking about different, try to avoid very unusual names, or using characters that can’t be in your domain’s URL, such as accents, #, @, etc.

Check its online availability

With a preliminary list of the possible words you want to use, check if they are available as web domains by googling them or using websites like name.com.

Here, it’s nice to do some combination and rearranging testing to see if similar options have already been registered. Also, take the opportunity to analyze social networks before creating your pages.

Use a relevant keyword

Try to include a relevant keyword in the name of your business, or use it in a slogan. For example, using the word “pet” for a pet shop. This will help position the site when someone searches for this specific topic.

Associate the name with e-commerce jargon

Another advice is to use known prefixes to quickly identify that you are an online store, such as e-, shop, virtual, or web.

For our example, one possibility would be to adopt e-pet. It has been a strategy widely used in successful companies.

Do a brainstorming

Write down all the words that have to do with your market, use nouns and adjectives, etc. Then, separate those that are used by competitors and those that are limiting.

With what’s left, make combinations until you find the ones that best represent your business and have the potential to be a stand-out.

Avoid typos and double entendre

If you choose to use a name in another language, check the spelling, grammar, and what it means. Don’t do this through free translators, but look for professionals who speak the language and can clarify correctly.

Even if it is in English, check the correct spelling and that there is no double entendre: a double meaning that can stigmatize your brand from the start.

Be original

The name you choose needs to be original for your store to stand out. So play with words a little bit and look for inspiration even in other countries.

Remember to study your audience well to achieve their interest in purchasing products in your online store.

What to take into account when choosing a name for an online store?

To get to know your consumers, you can benchmark the competition and research your ideal customer’s traits. Another important point is to define your niche, even if your store has a mix of different products.

This segmentation can be a driver for boosting your sales. Additionally, check other requirements.

Go for a timeless name

Look for timeless names and avoid fads, so that they can resist the test of time. Things about brands that lasted for a long time: Coca-Cola, Nike, Antarctica, Louis Vuitton, among others. None of them has dated words or expressions.

Answer the right questions

Ask yourself important questions about points that will guide your choice:

• What is your target audience? (stating: demographic profile, where they live, age, gender, marital status, education, profession, etc.)
• What is your buyer persona’s psychological profile? (tastes, values, how you have fun, idols, causes you defend, etc.)
• What are your products, services, and solutions?
• What place do you want to occupy in the hearts and minds of this audience?
• What do you offer your audience that is different? What can lead to them choosing your brand when purchasing a product or service?
• What is your mission, vision, and values?

What are the steps to register the company name?

In the United States, it is obligatory to have a legal name that can be registered along with the business. Fortunately, it is an easy process to follow. See the overall steps you have to take:

• Check the availability of the name in the state you are opening the online store
• Form the business following your state’s procedures and type of company (like LLC)
• If you want to use different names for registration and branding, you can register for a DBA (Doing Business As), a legal nickname that you can legally use in the market.

When you register your business name, you are the only company that can use it for commercial purposes in that area. So it is a step to take only when you are certain that you found the right option to thrive in the market.

What are 21 examples of names for online stores?

To inspire your initial brainstorming, check out 21 names for your online store in different segments: women’s, men’s, and children’s clothing, accessories, perfumes, crafts, and varieties.

Note that they take into account the market niche and target audience:

1. Bella Fit Fashion
2. Vestiti
3. The Fashion Lab
4. L’Uomo Fashion
5. Tiger Men’s Wear
6. Mr. Handsome
7. Kings Fashion
8. Rock for Men
9. Watercolor Store
10. Enchanted World
11. Little Fashion
12. Meeny Miny Mo Kids Wear
13. Glow up Accessories
14. Presence Bijou
15. Mademoiselle Accessories and Handbags
16. Chic & Cheap Accessories
17. Brotherhood Perfumery
18. Fine Flower Cosmetics
19. Roots Atelier
20. Stitch to Stitch Handcraft
21. Handmade Gifts

In this guide, you discovered several tips, so you don’t make mistakes when creating the name for your online store.

Follow all the tips you learned today so that your e-commerce starts with a differentiated and valuable brand to attract target consumers. Also, don’t forget to register your business so you don’t have any future problems.

Want to use your new business name to start strong in the market? Take a look at our guide on the Social SEO Revolution!

The post How to choose a name for your online store? See 21 examples for inspiration! appeared first on Rock Content.