Who do you hire? Where do you find them? What should you look for? Fortunately, we have the answers!
Here you can discover how to hire a content writer, what qualities you should be looking for, and where to find the right person. After all, you don’t want just anyone who can put some words together.
You want a writer who can help you scale your content production, and meet your specific needs and goals.
Choosing that person doesn’t have to take a long time. When done right, it’s fast and easy to get a great writer who provides what you’re looking for. Here’s how to do it.
How Do I Hire a Content Writer?
Even though you want someone to get started right away, hiring a content writer should be done with care. Your new writer needs to be a good fit for your company, and be able to match the voice and tone you’re looking for.
Companies that hire content writers have some options.
For example, you could choose to bring on a full-time employee, or a part-time one, whose only job is to write content.
That works well for big businesses that have a huge budget and plenty of growth. What if you’re not at that point yet? What if your company is a smaller one, or you’re a one-person business just getting started?
In that case, hiring a content writer looks different. You still need quality and value, though, and you want to ensure you’re choosing someone who has the skills you expect.
That includes both hard and soft skills. What’s the difference? Hard skills are technical skills, like what you would learn in a classroom. Soft skills are more about working with others, such as being punctual, positive, and open to direction.
When you hire a content writer it’s important to look for one who has hard and soft skills, so you can get a complete package for your company and its content development needs.
Image Source: Insight Global
So, what happens if you don’t have the budget (or need) to bring in a content writer as a new employee?
Then it’s time to work with a freelancer.
How Do I Hire a Freelance Content Writer?
Professional freelance content writers can give you great results, and only work for you when you need them. That’s a really convenient way of getting the quality content your company needs, on your schedule.
You’ll still need to choose a writer (or writers) for your content, though.
To do that, there are a few specific areas you’ll want to think about.
1. Look at the writer’s profile and past work
You can learn a lot about a writer by the profile or portfolio they have online. Are they professional? Do they have a good bio? How do they represent and sell themselves?
The past work the writer has done gives you good information, too.
You can see their style, the tone of their work, and what they typically write about. Some writers are generalists, while others focus on a specific industry or niche.
2. Consider the writer’s education and experience
Inexperienced writers, or those without high levels of education, can produce great content.
If you need someone with a lot of technical experience, though, or an advanced degree, you’ll want to seek out the right person more carefully.
3. Look at the flexibility demonstrated in past writing
A writer who can produce quality content in multiple areas is very valuable. For example, you may want to choose someone who can produce blog content, emails, landing pages, and more.
Right now, your company might not need all of those areas of content. You could need them in the future, though, and you’ll already have a writer you can trust to produce them.
4. Consider your budget and the writer’s pay requirements
In a perfect world, you could hire any content writer to meet all your needs for a price you were happy with, and they would be happy, too.
It doesn’t always work that way, and some writers might not fit the budget you have. Fortunately, there are freelance writers to fit nearly any budget.
What Does a Content Writer Actually Do?
Content writers provide the content your business relies on to bring in customers. That can include blogs and landing pages, but may also encompass emails, social media, and even print media. You can take your business to the next level with digital content creation.
The right content, for the right audience, at the right time is a recipe for business success, and a content writer can be a huge part of it.
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What is the Difference Between a Copywriter and a Content Writer?
Copywriters are all about selling your brand to customers. Content writers are more focused on instructing, informing, or educating readers. But don’t get too hung up on the terminology.
Copywriting includes great content, and you can hire a content writer who’s excellent at copywriting. At the end of the day, it’s about finding the best writer for the content or copy you need.
Where Can I Hire a Content Writer?
Hiring a content writer is easier than ever with WriterAccess. You don’t have to run ads looking for writers, conduct interviews, or worry about hiring a new employee.
Just search for writers who meet the criteria you’re looking for, and hire them to provide you with the great content your company deserves. Get a 2-week trial of WriterAccess today!
