SEO in the Age of AI Search
2023 has served as a powerful reminder that some things, especially in the dynamic world of tech, marketing, and content(...)
Giuseppe Caltabiano
Giuseppe Caltabiano
VP of Marketing, Rock Content
Giuseppe is a senior global marketing, brand, and content executive with more than 20 years of experience. Today he leads marketing at Rock Content; he has worked for and advised brands in B2B and B2C and has designed global marketing strategies to successfully support the growth of B2B SaaS businesses. Giuseppe is a marketing and storytelling instructor at business schools in London and Milan. He was recognized as one of the most influential European B2B marketers in 2018 and 2019. He has an MBA from Milan’s SDA Bocconi and is trained in M&A at the London Business School.
20 Posts published
Giuseppe Caltabiano
Navigating the New Content Landscape: Trends and Possibilities for 2024
If I had written these lines a month ago, they would have been considered marketing predictions. The reality is that I h(...)
Giuseppe Caltabiano
Unveiling Our Zero-Budget B2B Brand Campaign: A Remarkable Journey
This is the inspiring story of how we accomplished the impossible – launching a brand campaign with zero budget. Join (...)
Giuseppe Caltabiano
How The Rock Content Team Uses AI
Since its release in November of 2022, ChatGPT has changed the landscape of content creation as we know it—and as new (...)
Giuseppe Caltabiano
Strategic Storytelling: Where Business And Stories Meet — What Is Storytelling
May 2018. It’s a warm day in Manhattan, NYC. A glorious spring morning. A few weeks earlier, I joined a risi(...)
Giuseppe Caltabiano
AI Efficiency, Human Creativity: How Can AI Help Us Write Better Content?
As I write this, I am using AI. Actually, I am writing the full article without any AI support, but I have used AI-assis(...)
Giuseppe Caltabiano
Brands sell diversity, but don’t practice it
Never before have we talked so much about brand purpose, nor looked at diversity and inclusion as we do now. But... what(...)
Giuseppe Caltabiano
Content That Fuels B2B Demand Generation. How Hootsuite Transformed Its Largest Annual Campaign
One of the challenges faced by businesses aiming to improve their user experiences is to figure out where to start. (...)
Giuseppe Caltabiano
Should Business Take A Side In The Ukraine-Russian War? A Discussion About Brand Purpose
Dark and rumbling clouds of war are quickly moving from the East toward European skies while the business debate about b(...)
Giuseppe Caltabiano