How to Create Content That Will Rank in 2024
User behavior evolves every day. In a post-pandemic and AI-boom society, this is more apparent than ever. People are cha(...)
Carolina Simões
Carolina Simões
Latest Posts
Carolina Simões
Google March 2024 Core Update: Low-Quality Sites Being Deindexed
The March 2024 Google Core Update is turning the SEO landscape upside down. Uncover the details of Google's crackdown on(...)
Chris Dornellas
SEO in the Age of AI Search
2023 has served as a powerful reminder that some things, especially in the dynamic world of tech, marketing, and content(...)
Giuseppe Caltabiano
How I improved conversions by 37% with a simple A/B test
In the digital landscape, your sales success will increasingly depend on your ability to adapt, innovate, and optimize m(...)
Guilherme Rezende
Is it possible to use Artificial Intelligence for Link Building? Get to know the AI Backlink Matcher
If you incorporate SEO into your marketing and content strategies, you’ve probably come across articles emphasizin(...)
Diana Martins
Google is killing cookies, but not really: What you need to know
In the ever-shifting landscape of digital marketing, Google has thrown a curveball by deciding to bid farewell to third-(...)
Chris Dornellas
Navigating the New Content Landscape: Trends and Possibilities for 2024
If I had written these lines a month ago, they would have been considered marketing predictions. The reality is that I h(...)
Giuseppe Caltabiano
How to produce content when you don’t have time to do it properly
As 2024 starts, marketing teams shift their focus to year-end analysis, audience research, and planning what’s coming (...)
Caroline Abrantes
The main rebrandings of 2023 – and what we can learn from them
Do you also feel like you blinked, and the year is over? Still, at the same time, we must admit that a lot happened in 2(...)
Nayara Medeiros
Top 5 AI Tools for Marketing in 2024
As we step into the year 2024, it’s undeniable that Artificial Intelligence (AI) is now and forever a part of our (...)
Pedro Lopes
How to Apply Interactivity at Each Stage of the Marketing Funnel [+ Examples to Get Inspired]
Discover the impact of interactive content in your marketing funnel. No coding required! Explore examples and strategies(...)
Erick Bernard
3 AI Tools Content Marketing Professionals Should Use Within WriterAccess
The use of Artificial Intelligence is now commonplace in the daily routines of marketing professionals and teams. Accord(...)
Julia Moss
Pay-For-Play: Are Subscription Fees the Future of All Social Media Platforms?
The current leading social media platforms – Instagram, Facebook, TikTok, and X – are beginning to develop a(...)
Kamila Dantas
SERP volatility: what you need to know for your SEO strategies
Understand what SERP volatility is and how it can affect your website and what to do.(...)
Diana Martins
From Static Content to Interactive Experiences: Navigating the Seas of Content Evolution
In the vast and ever-expanding landscape of online content, where every click leads to a new discovery, the challenge fo(...)
Fernanda Salibi
October Google Core Update: What we know so far and how we’re taking it
It was no longer enough to March core update, in August and the September Helpful Content, Google officially announced y(...)
Germano Ferreira
How can AI Content Wizard empower education companies to produce blog content?
Content marketing is essential for the online positioning of any company, regardless of its segment of activity. It̵(...)
Luciana Pio
A Day in The Life of An SEO Expert at Rock Content: What Does an SEO Specialist Do?
Picture this: someone lounging on the beach, casually glancing at their computer and shooting off a few emails. Well, th(...)
Iasmine Oliveira
Beyond Text: Exploring ChatGPT’s New Features and Their Business Applications
There’s no turning back: AI is now an integral part of our reality, and businesses are harnessing its full potenti(...)
Iasmine Oliveira
Unveiling Our Zero-Budget B2B Brand Campaign: A Remarkable Journey
This is the inspiring story of how we accomplished the impossible – launching a brand campaign with zero budget. Join (...)
Giuseppe Caltabiano
Tested and Approved: AI Persona Builder for creating buyer personas in minutes
We tested AI Persona Builder to create buyer personas in minutes. Discover how AI can enhance your marketing strategies.(...)
Germano Ferreira
How to create interactive content even if you don’t know what HTML is
Before working at Rock Content, I had never had any contact with digital marketing—or so I thought. At the time, I did(...)
Sylvia Szterenfeld
3 Examples of Interactive Content to Support Creative Seasonal Campaigns
Boost your seasonal campaigns with Interactive Content: Discover 3 inspiring examples for engaging audiences creatively.(...)
Erick Bernard
Search Generative Experience: What Is It & How Does It Impact SEO
Thanks to options like ChatGPT and Bing Chat, today’s web users are well-acquainted with modern AI technology. Now Goo(...)
Júlia Araújo
How to Kickstart Your Content Journey with WriterAccess’s 14-Day Free Trial
Marketers are always looking for new ways to do their tasks in less time or in a more streamlined way. And that might be(...)
Marina Cordeiro
Google Officializes the August Core Update: What Can We Learn from the New Update?
It took a while, but Google has finally made the official announcement about the changes to its algorithm: the Core Upda(...)
Diana Martins
Freelance Writing and Content Services: 6 Tips for Choosing the Best Platform
If you found this article, you probably already know that content production is one of the most crucial pillars of a mar(...)
Julia Moss
How We Became a Global Leader Using a Network of 15,000 Freelancers
If you’re familiar with Rock Content, you know that we’re global leaders in content creation. Over 10 years,(...)
Diana Martins
Women’s World Cup in Marketing: A Take on Equality and Missed Opportunities
The 2023 Women’s World Cup concludes next Sunday, August 20th, and with it, the most sponsored and broadcasted wom(...)
Luana Dias
How can the AI Content Wizard be used to craft ideas and create efficient content outlines?
Discover how the AI Content Wizard streamlines your content creation efficiently with content outlines and boosts conten(...)
Júlia Araújo
Should You Offer Visual Content Service To Your Digital Marketing Clients?
Visual content is the future of digital marketing. Creating stunning graphics, videos, and other deliverables is an exce(...)
Rock Content Writer
People, Community, and Diversity Governance: Check out the Social Impact and DEI (Diversity, Equity, and Inclusion) Report 2022 by Rock Content now
How did we intentionally act in our mission of making marketing better while having a positive impact on the world in 20(...)
Luana Dias
How I Optimized My Writing With 5 ChatGPT Prompts
Discover how ChatGPT can enhance your content with five effective prompts for writing optimization. Read now and enjoy t(...)
Jéssica Fontoura
New Google Core Update? How to Track SERP Updates & Prepare Your SEO Strategy
In recent weeks, SEOs across the web have reported high volatility in their website traffic and unstable SERP activity. (...)
Germano Ferreira
Mastering On-Page SEO: Your Ultimate On-Page SEO Checklist For Success
Discover the ultimate on-page SEO checklist to boost your website's ranking on Google. Learn about keyword research, con(...)
Iasmine Oliveira
How do we use interactive content in Rock Content’s marketing strategy?
The backstage view of how we use interactive content in our marketing strategy. Elevate engagement and drive results wit(...)
Raphael Pires
Improve User Experience with Artificial Intelligence
Artificial intelligence has been used on numerous fronts in technology. Learn now how to use it to build an even better (...)
Diana Martins
Behind the scenes: how Marketing Backstage helped Rock Content deliver authority, and generate 1,000 leads with inhouse talents
Marketers from different industries usually face challenges such as brand building, creating authority, lead generation,(...)
Erick Bernard
How The Rock Content Team Uses AI
Since its release in November of 2022, ChatGPT has changed the landscape of content creation as we know it—and as new (...)
Giuseppe Caltabiano
Supercharge Your Content Strategy with the AI Content Wizard at WriterAccess
Say goodbye to the hours or even days spent researching content ideas and generate valuable insights in a fraction of th(...)
Fernanda Donnini
How to Create High-Quality Content for Clients From Different Industries? InfoStream’s Secret is WriterAccess
Since 2008, InfoStream Solutions has been helping companies and organizations build and improve their online branding wi(...)
Vanessa Dias
Instagram Threads: Here are our first impressions related to the new Twitter competitor
It’s been almost a week since the launch of Instagram Threads, Meta’s new social network that competes direc(...)
Luciana Pio
Marketers Plan to Increase Investments into SEO This Year, Report Finds
It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Se(...)
Erick Bernard
This Barbie is a Marketing Genius: Unveiling the New Movie’s Phenomenon
It’s a Barbie world — even the marketing one. The Barbie movie was officially launched on July 21st, and its promoti(...)
Vanessa Dias
Meta Publishes Report on the Evolution of Data Privacy Rules
Meta has released a report on the evolution of data privacy rules in digital environments. Produced in partnership with (...)
Jéssica Fontoura
Enhancing Content Quality: Rock Content’s Process, Achievements, and Challenges
A few weeks ago, I sent our monthly report to my leaders, outlining our achievements and challenges. One of the highligh(...)
Iasmine Oliveira
Tiktok Is Changing the Way Brands Develop and Release Products
Google, Instagram and blogs were once the most popular places to discover trends and help leverage brands. Now, TikTok h(...)
Kamila Dantas
Crash Course on How I Use Interviews to Drive Marketing Success
Over the past decade in marketing, content formats have undergone significant transformations. The shift from static to (...)
Pedro Lopes
Conversion-Oriented SEO: Ranking Bottom of the Funnel Landing Pages [Our Step-by-Step]
Over the last decade, Rock Content has been an industry leader for content marketing and SEO for businesses. Not only do(...)
Júlia Araújo
Interaction to Next Paint (INP): Google Sets Deadline For Brands to Optimize Their Sites
Here comes Google causing butterflies in the SEO professional’s belly once again! Now the news is the Interaction (...)
Germano Ferreira
How RivalMind Increased Their Content Production by 67% With WriterAccess
As a full-service digital marketing agency, RivalMind launched in 2010 and offers a wide range of marketing services for(...)
Raphael Pires
Best Cyber Monday and Black Friday Advertising Tips for eCommerce
The holiday shopping season is right around the corner. Now is the best time to create your campaign strategies and plan(...)
Rock Content Writer
To Prevent Data Leakage, Big Techs Are Restricting The Use of AI Chatbots For Their Staff
Time is running out while governments and technology communities around the world are discussing AI policies. The main c(...)
Luciana Pio
The Risks of Biased AI – And How To Avoid It
It is undeniable to say that the digital market is constantly changing and that we are used to it, but in recent months (...)
Cecília Cury
Social Media Apps Pride Month Actions: Are They Enough To Fully Represent LGBTQIAP+ People?
Meta, TikTok, Snapchat and Pinterest have become popular platforms for many members of the LGBTQIAP+ community to expres(...)
Matheus Motta
Google Shopping Launches New AI Tools to Make Online Shopping More Realistic and Inclusive
Google is launching new Artificial Intelligence features to improve the experience of online shopping, making them more (...)
Kamila Dantas
Are Security Headers a Ranking Factor? Google Answers!
In a recent Google SEO Office Hours (when the Google team responds to user-submitted questions) a question about securit(...)
Jéssica Fontoura
Meta’s New App ‘Threads’ Launches This Thursday. Here’s Everything We Know So Far
Just a few days after Twitter apllied tweet viewing restrictions to its users, Meta will launch its new app called ̶(...)
Kamila Dantas
SEO for SaaS: How to Improve Organic Traffic Growth and Take Your SaaS to the Next Level
SEO for SaaS is a strategy using Content Marketing to drive traffic to a Software as a Service (SaaS) company’s w(...)
Antonio Tinoco
Apollo iOS App Shutdown Sparks Reddit Communities’ Protest Against API Pricing Changes
Due to the rising expenses associated with Reddit's new API pricing, Apollo, a widely-used iOS app for browsing the plat(...)
Raphael Pires
TikTok Launches Guide With Insights on How to Sell More in the 2023 Holiday Season
Has your Marketing team already started planning for the end of year festivities? Calm down, I know, it’s still Ju(...)
Bruna Dourado
Instagram CEO Comments On How The Platform’s Feed, Reels and Stories Algorithm Works
Instagram CEO Adam Mosseri published on the social network’s blog and in a video on his personal account, updates and (...)
Kamila Dantas
The Digital Marketing Job Market Is Hot And Needs Specialists. Learn How You Can Stand Out!
The market is hot for Marketing professionals right now. A survey conducted by ManpowerGroup found that the shortage of (...)
Sofia Cabral
Twitter Launches Integrity Update in Community Notes to Tackle the Viral Spread of Fake Images
After some famous cases of false images going viral on the web, last May 30th, Twitter launched a new update on Communit(...)
Luciana Pio
Brand Architecture: What It Is And How We Do It At Rock Content
You know that iMac, iPhone, iPad and iCloud are part of the same family of products and services, right? And, maybe not (...)
Willian Gomes
YouTube’s Algorithm In 2023: What Changes Moving Forward?
For those who love to understand social media algorithms and the mysteries that surround them, we have a brand new chapt(...)
Alina Neves
Google Topic Authority: Are We Back To Talking About E-A-T And Topic Clusters?
Well… Google Topic Authority is not a new subject. Therefore, I’ll use this space to reinforce the importance of(...)
Germano Ferreira
Google Ads Lets You Create Campaigns Using Generative And Conversational AI
A few days ago, I wrote an article about the new AI tools introduced by Meta to streamline ad creation and increase camp(...)
Guilherme Rezende
I Tried Adobe’s New AI Tools: Firefly And Generative Fill. Here Are Some Interesting Findings
We’re almost reaching the halfway point of 2023, and one of the most present topics in marketing and technology discus(...)
Willian Gomes
Hyper-Personalization: The Experience Revolution In Email Marketing Campaigns
The future is made-to-measure content! Learn what hyper-personalization is and how to use this tactic in email marketing(...)
Jéssica Fontoura
State of Marketing Report 2024: The Top 5 Marketing Trends To Leverage ROI This Year
It’s possible to say that in today’s fast-paced digital landscape, consumers and decision-makers have higher exp(...)
Cecília Cury
Meta To Launch Twitter Competitor Platform In Coming Months
If you are following the Twitter saga, you know that Elon Musk bought the platform and has made controversial changes to(...)
Bruna Dourado
Meta Introduces Promotional Ads to Facilitate Direct Customer Engagement
Meta is testing a new feature – promotional ads – with the aim of helping brands to have more direct contact(...)
Kamila Dantas
Google Announces New Features For Its Chatbot Bard. What Is The Impact On SEO?
Over the past few years, Google Bard has established itself as one of the most innovative and influential platforms on t(...)
Germano Ferreira
Creative Designer’s POV: How We Designed (And Redesigned) Our Interactive Newsletter
As you probably know, here at Rock Content we aim to bring only what is relevant to marketers and brand owners. And, lik(...)
Nayara Medeiros
Meta Announces AI-Powered Tools to Increase Ads Performance and Streamline Ad Creation
In the digital ads world, artificial intelligence is far from new. For years, these platforms have been using Machine Le(...)
Guilherme Rezende
5 Insights From The State of Marketing Report 2024 That Caught My Eye As A Marketer
The marketing world has been evolving pretty fast. In the first few months of 2024 Artificial Intelligence brought lots (...)
Erick Bernard
The Top 30 Questions Marketers Ask About How AI Content Is Changing SEO [+Expert Answers]
In today’s digital age, the impact of artificial intelligence (AI) on various industries cannot be ignored. In the(...)
Raphael Pires
What is BlueSky, Twitter Co-founder’s New Decentralized Social Network?
Known for being the stage of controversies (who has never cursed a lot in 140 characters?) in recent times, Twitter has (...)
Beatriz Fontenelle
How the April Core Update Impacted Our Blog And What We Did To Recover Traffic and Keywords
In April 2023, we had an important Google Core Update update, which affected the ranking of several websites, blogs, por(...)
Diana Martins
What The Warnings From The ‘Godfather of AI’ Mean For The Future Of Human-AI Relations?
As long as AI releases its new “magical powers” to the market, tensions will rise in the tech community and (...)
Luciana Pio
Everyone Wants To Be TikTok, But What Can We Expect From TikTok In The Future?
Since its 2016 launch, TikTok has truly taken the world by storm and become the new social media gold standard to beat, (...)
Alina Neves
Is Gmail’s Anti-Fraud Checkmark Trustworthy? Let’s Analyze It
Google launched a blue checkmark to identify verified accounts on the platform. In times of “paid verifications”, wi(...)
Jéssica Fontoura
BeReal Launches ‘RealPeople’, A Feed Of Famous People Only
BeReal was born with the idea of being an app for sharing candid and authentic photos going against the grain of s(...)
Kamila Dantas
Spoiler Alert: AI Is Not ‘The Terminator’. Humans Will Still Lead Content Creation
As a Digital Marketing Specialist working in Brazil and marketing for a North American company, it has been a fascinatin(...)
Pedro Lopes
Twitter Blue Is Now Mandatory For Running Ads On the Platform. How Does This Impact Brands?
If you are a marketing professional who likes to be up-to-date on the latest trends, you must have seen the growing paid(...)
Alina Neves
How 6Connex Doubled Their Traffic And Increased Their CTR By 25% In Just One Year
Virtual event platform 6Connex had a solid year of growth in 2023, experiencing dramatic changes in web traffic, click-t(...)
Raphael Pires
What Is Auto-GPT and What Should Digital Marketers Know About It?
Auto-GPT is the hot new addition to the AI tech scene, and it just might have what it takes to change the game. But what(...)
Vanessa Dias
Artificial Intelligence and Content Marketing: What Are The Potential Impacts?
If you haven’t spent 500 days in a cave and out of touch with society, you know that Artificial Intelligence (AI) (...)
Bruna Dourado
Google Search Console Adds New ‘Subscribed Content’ Report to the Mix
Google Search Console has officially added a promising new report to a publisher’s potential collective toolbox. But w(...)
Raphael Pires
AI-Powered Bing May Replace Google as Samsung’s Default Search Engine
Samsung users may soon see AI-Enhanced Bing replace Google as the default search engine on their favorite devices. But w(...)
Vanessa Dias
Did AI Knock Out The Metaverse?
The year of 2023 has barely started and we have been flooded with information about what seems to be one of the greatest(...)
Erick Bernard
New Google Analytics 4 Update Brings Greater Flexibility In Conversion Counting
GA4’s latest update has created new options for digital marketers and analysts to count conversions with two different(...)
Raphael Pires
The April 2023 Google Reviews Update Focuses On Experience. What Do SEO Professionals Need To Know?
Last week Google released the April 2023 Reviews Update which has a very strong focus on experience. The new documentati(...)
Kamila Dantas
Rocking Content Scaling: Our Step-by-Step Process
In this article, we'll delve into the details of Rock Content's internal marketing operations and show you how we create(...)
Fábio Miranda
Consumer Behavior: What Changes In 2023, And How To Adapt Your Marketing Strategy
When we talk about behaviors, we are talking about something changeable, that undergoes influences and does not always r(...)
Alina Neves
What Is Fanfix, The New Platform Focused On Gen Z Creators To Monetize Content?
Fanfix is now emerging as a top contender for content creation, preferred by Gen Zers who are now making serious cash on(...)
Raphael Pires
LinkedIn Updates Seek To Increase Engagement. What Changes For Brands And Marketers?
LinkedIn, the world’s largest professional social network, is constantly seeking ways to improve the user experien(...)
Germano Ferreira
Google And Meta Have Announced New Features And Updates To Improve Your Ad Performance
Recently, the online advertising giants, Google and Meta (owner of Facebook and Instagram) released new updates related (...)
Guilherme Rezende
Twitter Takes Its Recommendation Algorithm ‘Open-Source’. What’s Covered In The Code?
If you’re a digital marketer who’s always wished you could take an inside peek into Twitter’s recommendation algor(...)
Vanessa Dias
Tech Leaders Ask For A Pause On Big AI Projects. But Will The World Listen?
As AI becomes more powerful and pervasive, concerns about its impact on society continue to mount. Recently, we have see(...)
Luciana Pio
TikTok Gives More Creative Possibilities For Brands With The New ‘Effect House Branded Effects’
We’ve been tracking the possible TikTok ban in the United States since early January, and the most recent update regar(...)
Alina Neves
New Survey Shows What Local SEO Experts Think Are The Most Important Ranking Factors
By now, most marketers and business owners should have an understanding of just how vital SEO and Google Rankings are to(...)
Raphael Pires
AI Efficiency, Human Creativity: How Can AI Help Us Write Better Content?
As I write this, I am using AI. Actually, I am writing the full article without any AI support, but I have used AI-assis(...)
Giuseppe Caltabiano
Global Branding Secrets: Lessons Learned From 3 World Leading Brands
In today’s highly competitive business landscape, having a strong and well-defined brand is more important than ev(...)
Pedro Lopes
A New Refresh Feature Has Come to TikTok’s ‘For You’ Feed
If you’re a frequent TikTok user, then you already know how addictive the “For You” feed can be when you’re look(...)
Vanessa Dias
Google And OpenAI Launch New Features For Their AI Tools. What Will Happen Going Forward?
If you work with the Internet, or at least access it for fun, you’ve certainly come across a flood of news and Art(...)
Kamila Dantas
How Does Google Work In Each Country? 3 Tips For Your Global Marketing Strategy
Content internationalization is now a common strategy in all enterprises. In this digital era it is totally normal to fi(...)
Valentina Giraldo
AI Is Coming To Microsoft 365: How Copilot Will Change The Way You Use Your Favorite Tools
It goes without saying that artificial intelligence technology is rapidly changing the way people do just about everythi(...)
Raphael Pires
Why Spotify’s New Design Matters to Marketers
Spotify, one of the world’s most popular music streaming services, has announced a major redesign this month – a(...)
Cecília Cury
Google Ads Leverages GA4’s Audience Builder Tool To Take The Guesswork Out Of Expanding Your Reach
Google is more than just the king of search engines when it comes to today’s digital marketing landscape. The search e(...)
Guilherme Rezende
9 Major Insights From The 2023 Global Marketing Playbook
The world is changing fast, and in the digital scenario that we live in nowadays, growing beyond national limits can be (...)
Erick Bernard
Research Shows More People Are Seeking ‘Revenge’ Against Companies Due To Poor Customer Service
The consumer experience is fundamental to the success of companies, and understanding their behavior is essential to ens(...)
Pedro Miranda
Collaborative Articles: LinkedIn’s New AI-Powered Engagement Feature
Along with a plethora of other new features and tools, LinkedIn has recently announced Collaborative Articles. This new (...)
Vanessa Dias
Paid Verification On Social Media Is Becoming More Accessible. What Can You Expect From It Moving Forward?
Remember when having a verified account on social media was a dream for most influencers and creators, and a “must-hav(...)
Alina Neves
A TikTok Ban In The US Is Getting Closer. But Will It Really Happen?
The TikTok ban in the United States is one step closer to becoming a reality. The US House Foreign Affairs Committee app(...)
Kamila Dantas
16 Black Friday Mistakes To Avoid This Holiday Season [2023]
Black Friday is one of the most important dates of the year for businesses. But, if your planning isn’t good, you’re(...)
Rock Content Writer
Google’s New AI-Powered Search Ads Features: The Future Of Paid Media?
Recently, Google announced new features that promise to improve the results of search campaigns through artificial intel(...)
Guilherme Rezende
LinkedIn Announces New Tools To Increase Visibility And Reach For Businesses
LinkedIn is now offering more tools to help businesses gain visibility and reach more people. LinkedIn said “To help y(...)
Raphael Pires
Bing AI Search: How The New AI-Integrated Search Works
We’ve recently announced here the promises of Bing improvements with ChatGPT, and now the technology has finally b(...)
Germano Ferreira
Google Analytics: What You Need to Know About New Features For Optimization
Google Analytics is used by many businesses to track their customers and website performance. With new features recently(...)
Vanessa Dias
The 6 Main Insights For Marketers From Our Jam Sessions in 2022
The content marketing universe is a wide space full of different possibilities, knowledge and experts. Inside it, we can(...)
Erick Bernard
TikTok Is Taking Steps To Reverse Dip In Members, Other Pressures
Until the start of 2023, TikTok had quite the claim to fame: the fastest growing app. Since its start in China in 2016, (...)
Raphael Pires
How iFood, The Largest Delivery App In Latin America, Went From 0 To Almost 1 Million Hits In Less Than A Year
After the partnership with Rock Content, iFood reached 900,000 hits, consolidating its online audience. See how content (...)
Vanessa Dias
The Best 2023 Super Bowl Ads: Themes & Takeaways From The Year’s Top Commercials
The 2023 Super Bowl delivered exceptional ratings and an exciting game. As per usual, however, some viewers were more in(...)
Vanessa Dias
Research Shows Data Control Trumps Brand Loyalty for Today’s Consumers
According to research conducted by Ipsos and Google, the average consumer’s desire to maintain control of their person(...)
Raphael Pires
Microsoft vs Google: Tech Giants’ Dispute For The Future Of Search Worries SEO Professionals
If you have accessed social networks in recent days, you are probably already aware of the news about Artificial Intelli(...)
Bruna Dourado
Google Maps Is Bringing New Features To Enhance Interactivity And Immersion
Look what Google is up to this time! The company will raise the level of interactivity of Google Maps through immersive (...)
Germano Ferreira
Google Announces Bard, Its AI Chatbot. What Will Be The Impact On SEO And Digital Marketing?
ChatGPT has been an undeniable sensation, so it’s no surprise that tech conglomerates everywhere are in a bit of a(...)
Raphael Pires
Instagram Co-Founders Announce Artifact, An AI-Driven News Aggregation App
More than four years after leaving Instagram, the co-founders, Kevin Systrom and Mike Krieger, return to the market to a(...)
Kamila Dantas
What Advertising Trends Will Super Bowl 2023 Bring?
Every year, tens of millions of viewers across the country and around the world look forward to the Super Bowl. The Supe(...)
Vanessa Dias
Yandex Leaked Ranking Factors: Are There Good Insights for SEO Professionals?
Recently, Yandex, the Russian search engine built as a “clone” of Google by its former employees, suffered a(...)
Diana Martins
Twitter Is Exploring Payment Features, And Going A Step Beyond Content Creation
After a very troubled and controversial 2022 for Twitter, we already have the first signs that 2023 may not be that diff(...)
Alina Neves
Instagram: Photos Will Get More Focus in 2023, As The App Admits It ‘Pushed Videos Too Far’
Instagram is shifting its focus back to photos in 2023 after admitting it "overfocused on videos" in 2022.(...)
Vanessa Dias
Google Optimize Will Be Discontinued. Let’s Look For A/B Testing Alternatives
Google Optimize is officially set to be sunsetted in September 2023, leaving marketers without one of the most popular t(...)
Fernanda Donnini
Saying Goodbye to our Live Product
Even great things come to an end sometime, and that time has officially arrived for Live. If you’re one of our clients(...)
Diego Gomes
Google Is Planning To Include Chatbot Features To Its Search Engine This Year
We’re all used to Google telling us how to rank well, how to produce good content for people, and delivering good (...)
Diana Martins
Meet TikTok’s “heating” button, and the reason for so much buzz lately
TikTok's "heating" button, which allows employees to manually select which videos go viral, has raised questions about t(...)
Alina Neves
The AI Paradox: The Impact of ChatGPT on Content Marketing
ChatGPT presents opportunities and risks for marketers to consider. Let’s reflect on the actual possible impacts of th(...)
Diego Gomes
Amazon suspends programs for nonprofits: In times of crisis, companies review how to align social impact with business
The AmazonSmile program will be closing soon. Is this a sign of Amazon backing away from its commitment to social respon(...)
Luana Dias
Getty vs Shutterstock: A Tale of Two Approaches to AI and the Future Impact of Technology
What do the differing approaches of Getty Images and Shutterstock towards AI tell us about the future impact of this tec(...)
Vanessa Dias
AI for Retailers: Google Launched New Features Based on AI for Retail Websites
Recently, SEO professionals have been trying to understand the impacts of the mass arrival of AI tools, such as many AI-(...)
Luciana Pio
Core Web Vitals: Google shares which factors should be a priority in 2023
Recently, Google shared, through the Chrome DevRel team, some recommendations for optimizing the performance of Core Web(...)
Bruna Dourado
Navigating the Storm: How Brands Can Thrive in a Recession [New Data About Consumer Spending]
With consistent warnings of a looming recession and inflation continuing to affect the prices of items that include ever(...)
Vanessa Dias
WriterAccess launches a new logo and brand identity
In spring 2022, we at Rock Content added a big piece to our efforts to offer a complete marketing solution to clients ar(...)
Vitor Peçanha
Unveiling Insights: Our First Experiences With Google Analytics 4
Google Analytics 4 is coming. Whether you’re prepared or not, GA4 is an increasingly close reality. At Rock Conten(...)
Fernanda Donnini
Bing Challenges Google With Search Improvements Using ChatGPT
Let’s agree that when we talk about SEO, we are looking at the market leader, and pretending otherwise would be be(...)
Germano Ferreira
Google Releases Updates on Article Structured Data
Google has updated documentation for Article Structured Data covering Article, NewsArticle, and BlogPosting. This upda(...)
Kamila Dantas
Possible TikTok Ban in the US: What Does This Mean for Marketers?
TikTok’s COO, Vanessa Pappas, testified in front of the Senate Homeland Security Committee in 2022 claiming that “no(...)
Raphael Pires
New LinkedIn Features: What to Expect From the Social Network in 2023
LinkedIn is a social network that has gained prominence in many companies’ marketing planning. However, it still f(...)
Bruna Dourado
The SEO Recap of 2022 and What’s Ahead in 2023: A Must-Read Retrospective
2022 was a year that shook things up for SEO professionals, right? Never-ending Google algorithm updates, GA4 getti(...)
Luciana Pio
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Alina Neves
Google Rolls Out Another Helpful Content Update, Now Available Worldwide
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Ashley Rodríguez
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Luciana Pio
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In March 2022, LinkedIn announced new creator analytics, including improved post analytics and new video tools, with ana(...)
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Alina Neves
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Amazon’s Customer Satisfaction Level Drops. What Brands Can Learn From This Situation?
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Kamila Dantas
Rock Content Participates In The Next Nasdaq Opening Bell Ringing Ceremony
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Raphael Pires
World Cup 2022 and Human Rights Controversies: Time To Talk About Brand Purpose?
I’m writing this article while I watch the match between France and Australia in the groups phase at World Cup 2022. I(...)
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Think Global, Act Local: McDonald’s Successful Strategy During the World Cup 2022
Global communications and the great scope or interconnections are helping us build the new paradigm of zero borders, and(...)
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Mastodon For Brands: Should You Join This ‘Twitter Alternative’?
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Alina Neves
Meta and TikTok Launch Initiatives To Help Small Businesses Sell More During The End Of The Year
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Content Hacks, Purpose, Data: Highlights From Content Marketing Conference’s Second and Third Day Keynotes
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WhatsApp Released The Communities Feature. How Can Marketers Take Advantage Of It?
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AI, Lead Gen, 2023 Trends: Highlights From Content Marketing Conference’s First Day Keynotes And Sessions
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Ashley Rodríguez
Research Shows Data Inefficiencies Are Holding Back Marketing Results. The Solution: Optimization
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Google Ads Launched New Performance Max Features To Help Marketers This Holiday Season
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Recent Developments With AI-Writing Assistants: Can They Actually Benefit Human Writers?
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Twitter Is Going Through Changes. How Can They Impact Brands?
The saga of billionaire Elon Musk’s Twitter purchase, which has dragged on for several months, has finally happene(...)
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Google Announces Changes to Mobile Search Results. What’s The Impact On SEO?
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What are the practices that made Rock Content a finalist in three categories of the Blend Edu’ Diversity in Practice Award?
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Research: Marketers Prefer Third-Party Data. But What About Privacy Concerns?
A survey published by IAB Europe on programmatic advertising in 2022 showed that 63% of advertisers surveyed said third-(...)
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Google Webmaster Guidelines Is Now Google Search Essentials. What Changes To SEO Professionals?
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Google Updates Best Practices on Writing Product Reviews
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Click Bots And Fake Traffic Have Resulted In An Estimated $35 Billion In Damage To Advertisers
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New Twitter Multimedia Update Brings More Opportunities To Creators And Marketers
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TikTok Plans To Launch Live Shopping In The US. What’s The Take For Marketers?
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Google Numbers Reveal Whether Short Or Long Videos Work Better For Brands
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Holiday Season 2022 Brings Changes In Consumer Behavior, According to Research. Are You Ready For It?
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Marketing With World Cup 2022: How To Do It Without Violating FIFA’s Intellectual Property?
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Walmart Catches The Metaverse Wave Looking to Reach Younger Audiences
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5 Successful Brands On Pinterest To Inspire Your Marketing Strategy
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Google Adds New Elements To Its ‘Consent Mode’ In Another Step Towards User Privacy
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InMail: Linkedin Shares Best Practices to Help Maximize Response Rates
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Poor Customer Experience Makes Social Commerce Unpopular Among Users
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A Trans Non-binary Journey In The Corporate Sector
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Canva Launches Its Visual Worksuite. What Are The Possibilities For Marketing And Creative Teams?
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Google’s September 2022 Core Algorithm Update: What Changes And How It May Affect You
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Apple Uses Interactive Content To Leverage The New iPhone 14 Launch Campaign
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Google Ads’ New Better Ads Standards: What Is It And How To Be Prepared
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The Benefits Of Building A Diverse Workforce (And How Rock Content Is Doing It)
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4 Brands Nailing Diversity Initiatives To Be Inspired
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BeReal For Brands: Should Yours Join The ‘Real Life’ App?
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TikTok And Meta Can Track User’s Data Outside The Apps Without Their Permission, According to Research
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Disney Subscription Program? The Strategy Behind ‘Disney Prime’
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YouTube And Twitter Are Moving To Make More Room For Podcasts
Why big players are increasingly investing their efforts in the audio format.(...)
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LinkedIn is Improving Search Results. How to Make Your Content Shine For Your Audience?
There are more than 830 million members on LinkedIn. They are not only looking for a new job, but they are looking for t(...)
Ashley Rodríguez
5 Examples of Brands on Twitch That Are Skyrocketing The Gaming Community
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Diana Martins
The Right Mindset For Companies to Succeed in Social Impact Initiatives
The mindset that made Rock Content impact 20,000 people with education programs and achieves a female team composition o(...)
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Google Launches Helpful Content Update To Show Us That: SEO Is About People, Not Bots
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Customers Abandon Websites Due to Lack of Accessibility. Is Your Business Losing Money?
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To Succeed on Twitch, Brands Need to Focus on True Experiences and Authenticity, A Report Shows
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Fake Users on Google: Websites Traffic Gets Inflated By Czechia and Seychelles Spam Visitors. How to Deal With This?
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Antonio Tinoco
Physical Stores Don’t Shine Among Young People, A Study Shows
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3 Examples of Brands on Telegram with Engaged Communities to Inspire You
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Brands sell diversity, but don’t practice it
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Giuseppe Caltabiano
Rock Content Named on the 2022 Inc. 5000 List
An open letter to the Content Marketing Community we serve. Today we celebrate a significant milestone, as Rock Content (...)
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Content Marketing World Is Back Talking About ROI, Experiences, And Purpose. Read The Exclusive Interview!
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Amazon’s Acquired Vacuum Cleaner Can Map Users’ Houses And Raises Concerns About Privacy
We know that data is an extremely important tool to help marketers succeed in their strategies. The richer the informati(...)
Erick Bernard
Google Gives Third-Party Cookies Another Year. Is It Safe To Also Postpone Your Worries?
In September 2021, Google announced the deprecation of third-party cookies in Chrome by 2023. But, plans changed, and th(...)
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Hate Speech And Fake News Still Haunt Social Media Platforms
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‘Consumers Want To Support Local Businesses, So You Need To Make Their Experience Easier,’ Says Local SEO Expert
Traditional SEO can reach any user, anywhere in the world, as long as they do an online search. It’s, without doubt, a(...)
Vanessa Dias
Customers Are, Now More Than Ever, Choosing Brands They Feel Represented By
Representation is (more than ever) impacting purchasing decisions and reshaping industry structures.(...)
Cecília Cury
Fostering Diversity Can Help Your Brand Succeed. And It’s Also Great For Society
I’ll be straight to the point here: if your brand is not committed to diversity and inclusion, you are missing out on (...)
Rodrigo Martins
‘To create a culture for black people to thrive we need to open our minds to different views’, says black Marketing association founder
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TikTok, Instagram, Twitter, and Facebook Are Not Sufficiently Safe For LGBTQIAP+, A Report Says
Recently, a new report conducted by GLAAD (Gay & Lesbian Alliance Against Defamation) showed that five of the most p(...)
Luana Dias
Beyoncé’s New Album Marketing Strategy Goes Against The TikTok Wave
Beyoncé is taking advantage of the effervescence of social media content, but without being volatile or too snackable. (...)
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Amazon Files Lawsuits Against Fake Reviewers. How Can They Impact Customer Experience?
I bet that like me, you’ve already taken a few minutes of your time to read reviews about a particular product you(...)
Pedro Miranda
Email Marketing Is The Most Effective Channel To Drive Results, Research Shows
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6 Tips To Have Success Working In Global and Remote Companies
Here’s why the father of American literature was wrong (kind of) “Travel is fatal to prejudice, bigotry, and narrow-(...)
Logan Hillen
12 Brands Doing Great Marketing On TikTok To Inspire You
Short video has become one of the biggest trends in Digital Marketing today, making content creators and brands bet on t(...)
Kamila Dantas
TikTok Is The Platform Marketers Intend To Spend More Money In 2022. I Explain Why
TikTok has become marketer’s sweetheart when it comes to social media platforms. So, it was no surprise to find TikTok(...)
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Gen Z Is Using TikTok To Make Searches Over Google. Marketers Need To Adapt To These Changes
TikTok ended 2021 with 655.9 million total users, and, according to the parent company Bytedance, they now have 1 billio(...)
Bruna Dourado
Spotify Is Embracing Video and Games. Here Are The Main Reasons
Do you consider yourself a music lover? Then Spotify must be on your top 3 applications list. Now it has a new integrati(...)
Ashley Rodríguez
Linking To HTTP Pages Doesn’t Affect SEO. But Is It A Good Practice?
Asked about linking to insecure pages on websites and a negative impact on SEO, John Mueller, Google’s Search Advocate(...)
Caio Ferreira
Former Google CEO Says We Still Don’t Know What The Metaverse Is. What About You?
I am going to ask you a question that someone probably has already asked you or even you have asked yourself over the la(...)
Erick Bernard
Rock University: New Distribution To Make More Educational Content Available For Our Community
I am proud to announce that we’re making big changes to the way we deliver courses and content for students at Roc(...)
Vitor Peçanha
Marketers Struggle To Create Engaging Content, Says The New Study ‘State Of Inbound Marketing 2022’
In a fantastic collab, HubSpot, Rock Content, Litmus, and Wistia just launched the State of Inbound Marketing 2022, a ne(...)
Fernanda Donnini
What Are People Searching For In Relation To Global Financial Instability? I Brought Insights From Google
Google is the largest search engine in the world, there is no doubt about that. There are billions of searches performed(...)
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Instagram Is Taking (Another) Step To Become A TikTok Clone By Making Every Video A Reel
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Diana Salazar
3 Times Brands Used Discord for Branding And To Engage Communities
Discord branding is a concept that is gaining a lot of attention these days. Right now, many brands are using Discord to(...)
Alessandro Alessio
Gen Z Wants Content That Brings A Sense Of Community And Relaxation, Says A New YouTube Report
YouTube recently published a new Culture & Trends report with a focus on understanding how Gen Z creators and viewer(...)
Kamila Dantas
‘Don’t Start Content Production At All Until You Understand Your Brand Story’, Says Brianna Dunbar, Podcaster And Growth Expert
It’s nothing new that the internet and the world today is filled with information and content. So much so that many br(...)
Raphael Pires
What Your Sales Team Wants Marketing To Know About The 2022 LinkedIn State Of Sales Report
Few outside of the sales industry may know this, but LinkedIn puts out a Global State of Sales report each year. The foc(...)
Courtney Rives
Telegram Premium Is Now Available For Subscription. But Is It A Worthwhile Marketing Strategy?
Telegram has recently launched Telegram Premium, a new subscription service that offers an exclusive experience for the (...)
Alina Neves
Spotify’s Investment In Audiobooks And Its Impact On Marketing Strategies
How you can take a step into this not-so-new channel and increase your advertising results.(...)
Cecília Cury
The Top 6 SEO Challenges Brands Are Facing In 2022, According To HubSpot Data
Let's review the top six SEO challenges brands are facing in 2022, according to data from HubSpot Blog's 2022 Web Traffi(...)
Ivan de Souza
Mobile Traffic Growth At Risk. What To Do About It?
Semrush, in its latest study, "The State of Mobile 2022", perceived the appearance of a post-pandemic phenomenon that se(...)
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How To Survive A Drop In Organic Searches Because Of Google’s Algorithm Change?
It’s safe to say that Google is an integrated part of our everyday lives. They’ve solidified their place in (...)
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What is Rainbow Washing? And Why You Should Prevent It During Pride Month
Rainbow Washing is a term coined by the LGBTQIAP+ community to criticize companies and brands that use the rainbow symbo(...)
Ashley Rodríguez
What Is ‘Good Content’ Anyway? Find Out What Google Users Think
What defines good content? Is what’s good for you, good for other people too? Anyone who’s into digital-age con(...)
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The Best Content Types For LinkedIn, According To A New Study
If you’re a LinkedIn user, you have probably seen a “you can’t post that on LinkedIn” message sometime. Well, Li(...)
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Eliminating SEO Content Cannibalization Boosts Traffic By 110%, Keyword Insights Says
If you are a Digital Marketer or create content for the internet, you have certainly heard of Keyword Insights, a tool d(...)
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How Many Internal Links Does My Content Need? See What a New Study Has Mapped to This
A link-building strategy is vital for any solid SEO plan. This includes not only getting external links to get more auth(...)
Ashley Rodríguez
I Tested The New Instagram Feed Before The Rollout: It Looks And Feels Like Another TikTok
If you are a Marketing professional, you’ve probably been following the latest Instagram changes in order to curb TikT(...)
Vanessa Dias
Marketers Are Too Focused on Tactics But Should Look More Towards Strategies
48% of marketers have chosen social media marketing as their top area of desired growth, while other essential ski(...)
Fábio Miranda
‘You need to create stories that connect with your readers’, says Byron White, WriterAccess founder
Back in 1996, Bill Gates stated that content was king and a key element for the internet to thrive. And we all know that(...)
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Google Ad Manager Brings New Tools To Video Campaigns
Have you ever run a Google video ad campaign? This is one of the most cost-effective ways to build brand awareness and r(...)
Fernanda Donnini
My Ad Center: Google Will Allow Users To Control The Display Of Advertising By Topic Or Brand
Google announced the launch of the “My Ad Center” platform, which will allow its users to choose which brands and to(...)
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The Retention Game Is Changing: TikTok Bets On Gaming
How can a company that already has millions of active users go even further to reach new audiences and not fall into a m(...)
Alessandro Alessio
Working From Home: The Remedy For Nature?
In the past two years of the pandemic, humanity has been faced with strenuous trials and harrowing hardships. From the s(...)
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Content That Fuels B2B Demand Generation. How Hootsuite Transformed Its Largest Annual Campaign
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LinkedIn’s ‘Funny’ Reaction May Be Close To Its Launch. How Can This Impact The Platform?
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Kamila Dantas
Will Google Punish You for Copying (or “Plagiarizing”) Your Own Content?
We’re all familiar with the famous quote, “good artists copy, great artists steal”. But what you might not know is(...)
Antonio Tinoco
LinkedIn Algorithm Changes Will Prioritize Quality Content Across Brands And Profiles
After six quarters of record levels of engagement growth, LinkedIn — the professional social media platform with more (...)
Diana Salazar
NFTs Are Coming To Instagram And That’s A Great Opportunity For Content Creators
If something is trending, Instagram will find a way to bring it to the platform. We all know this game, so it was a matt(...)
Alessandro Alessio
Ahrefs: 66.5% Of Links To Sites Are Dead. How Can We Protect Our Link Building Strategies?
Having dead links on your website is not good for your SEO because they take your visitors to broken pages and make Goog(...)
Ivan de Souza
Making Marketing Better: Rock Content’s Social Impact Actions Brought Education to 20,000 People Globally In 2021
We are living in an interesting moment in history. This is a context defined by a global pandemic, the search for racial(...)
Lakeshia Highsmith
Google’s New Language Tool Raises Questions About The Importance Of Communicating Inclusively
Companies in general have a huge potential role to play in building a more inclusive society. There are many ways they c(...)
Gabriela Crego
Where Is The Office Nowadays? Airbnb Says: Wherever You Call Home
It has been over two years since the pandemic swept across the globe, forcing most companies to work almost exclusively (...)
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People Are Concerned About How Companies Are Using Their Data, Adobe Study Shows
Every year, there is a competition between bars in some cities in Brazil, my native country, in which the bar with the p(...)
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Data Shows That Nearly Half of Users Turn Away From Brands For Wrong Targeting. How Can You Escape This Trap?
A recent report from parcelLab identified that irrelevant Marketing is driving customers away, and making them turn away(...)
Alina Neves
Elon Musk Bought Twitter. What Is Going To Change For Marketers?
Love it or hate it, Elon Musk is one of the most eccentric billionaires of our times. His financial decisions and invest(...)
Ashley Rodríguez
Instagram Changes Its Ranking Algorithm To Benefit Original Content
The year is 2022 and the world is placed in the middle of a war between platforms. The main reasons for this? Attention,(...)
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5 Times Brands Used NFTs for Branding, Unique Experiences, and Better Results
NFTs (the famous Non-Fungible Tokens) are a reality that cannot be ignored anymore—and it seems like pioneering brands(...)
Debora Negrao
How Brands Brought Virtual Marketing To Coachella With Cashless Payments, NFTs And Metaverse
Following a two-year hiatus due to the pandemic, the Coachella Valley Music and Arts Festival returned this April, prese(...)
Diana Salazar
What The New Pinterest Policy Teaches Us About The Importance Of Sustainable Marketing
When talking about climate change and conspiracy theories, disbelievers will often share misconceptions about science, t(...)
Ashley Rodríguez
How The New Twitter ‘Edit Post’ Button Impacts The Platform’s Flow Of Information And Usability
One of the features most desired by Twitter users is about to be implemented: the edit post button was finally confirmed(...)
Kamila Dantas
Towards The Ultimate Content Marketing Solution: Welcoming WriterAccess to Rock Content’s Family
Today, I’d like to share some exciting news with our clients, our creator community, and our employees! I’m thrilled(...)
Diego Gomes
‘Before Creating Any Content, You Need To Have A Goal And Do Market Research On Your Competitors’, Says Semrush’s Market Research Manager
Content Marketing has evolved a lot in the last few years. We started talking about content experiences, digital transfo(...)
Raphael Pires
Converting Readers To Leads: How To Optimize Blog Posts For Lead Generation
Let me start this by being real straight here: your content needs to convert people into customers. Yes, I know, most of(...)
Marina Cordeiro
“Highly Cited Content”: How to Stand Out with Google’s New Update
Understand the benefits of the new major search engine update and develop more efficient digital strategies(...)
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Google Introduces Multisearch: A New Way To Ask Questions To Google Using Text & Images
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![What is an Interactive Brand Experience? [+ How to Create One]](png/interactive-brand-experience.png)
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