How to Create Content That Will Rank in 2024
User behavior evolves every day. In a post-pandemic and AI-boom society, this is more apparent than ever. People are cha(...)
Carolina Simões
Carolina Simões
Latest Posts
Carolina Simões
Google March 2024 Core Update: Low-Quality Sites Being Deindexed
The March 2024 Google Core Update is turning the SEO landscape upside down. Uncover the details of Google's crackdown on(...)
Chris Dornellas
SEO in the Age of AI Search
2023 has served as a powerful reminder that some things, especially in the dynamic world of tech, marketing, and content(...)
Giuseppe Caltabiano
How I improved conversions by 37% with a simple A/B test
In the digital landscape, your sales success will increasingly depend on your ability to adapt, innovate, and optimize m(...)
Guilherme Rezende
Is it possible to use Artificial Intelligence for Link Building? Get to know the AI Backlink Matcher
If you incorporate SEO into your marketing and content strategies, you’ve probably come across articles emphasizin(...)
Diana Martins
Google is killing cookies, but not really: What you need to know
In the ever-shifting landscape of digital marketing, Google has thrown a curveball by deciding to bid farewell to third-(...)
Chris Dornellas
Navigating the New Content Landscape: Trends and Possibilities for 2024
If I had written these lines a month ago, they would have been considered marketing predictions. The reality is that I h(...)
Giuseppe Caltabiano
How to produce content when you don’t have time to do it properly
As 2024 starts, marketing teams shift their focus to year-end analysis, audience research, and planning what’s coming (...)
Caroline Abrantes
The main rebrandings of 2023 – and what we can learn from them
Do you also feel like you blinked, and the year is over? Still, at the same time, we must admit that a lot happened in 2(...)
Nayara Medeiros
Top 5 AI Tools for Marketing in 2024
As we step into the year 2024, it’s undeniable that Artificial Intelligence (AI) is now and forever a part of our (...)
Pedro Lopes
How to Apply Interactivity at Each Stage of the Marketing Funnel [+ Examples to Get Inspired]
Discover the impact of interactive content in your marketing funnel. No coding required! Explore examples and strategies(...)
Erick Bernard
3 AI Tools Content Marketing Professionals Should Use Within WriterAccess
The use of Artificial Intelligence is now commonplace in the daily routines of marketing professionals and teams. Accord(...)
Julia Moss
Pay-For-Play: Are Subscription Fees the Future of All Social Media Platforms?
The current leading social media platforms – Instagram, Facebook, TikTok, and X – are beginning to develop a(...)
Kamila Dantas
SERP volatility: what you need to know for your SEO strategies
Understand what SERP volatility is and how it can affect your website and what to do.(...)
Diana Martins
From Static Content to Interactive Experiences: Navigating the Seas of Content Evolution
In the vast and ever-expanding landscape of online content, where every click leads to a new discovery, the challenge fo(...)
Fernanda Salibi
October Google Core Update: What we know so far and how we’re taking it
It was no longer enough to March core update, in August and the September Helpful Content, Google officially announced y(...)
Germano Ferreira
How can AI Content Wizard empower education companies to produce blog content?
Content marketing is essential for the online positioning of any company, regardless of its segment of activity. It̵(...)
Luciana Pio
A Day in The Life of An SEO Expert at Rock Content: What Does an SEO Specialist Do?
Picture this: someone lounging on the beach, casually glancing at their computer and shooting off a few emails. Well, th(...)
Iasmine Oliveira
Beyond Text: Exploring ChatGPT’s New Features and Their Business Applications
There’s no turning back: AI is now an integral part of our reality, and businesses are harnessing its full potenti(...)
Iasmine Oliveira
Unveiling Our Zero-Budget B2B Brand Campaign: A Remarkable Journey
This is the inspiring story of how we accomplished the impossible – launching a brand campaign with zero budget. Join (...)
Giuseppe Caltabiano
Tested and Approved: AI Persona Builder for creating buyer personas in minutes
We tested AI Persona Builder to create buyer personas in minutes. Discover how AI can enhance your marketing strategies.(...)
Germano Ferreira
How to create interactive content even if you don’t know what HTML is
Before working at Rock Content, I had never had any contact with digital marketing—or so I thought. At the time, I did(...)
Sylvia Szterenfeld
3 Examples of Interactive Content to Support Creative Seasonal Campaigns
Boost your seasonal campaigns with Interactive Content: Discover 3 inspiring examples for engaging audiences creatively.(...)
Erick Bernard
Search Generative Experience: What Is It & How Does It Impact SEO
Thanks to options like ChatGPT and Bing Chat, today’s web users are well-acquainted with modern AI technology. Now Goo(...)
Júlia Araújo
How to Kickstart Your Content Journey with WriterAccess’s 14-Day Free Trial
Marketers are always looking for new ways to do their tasks in less time or in a more streamlined way. And that might be(...)
Marina Cordeiro
Google Officializes the August Core Update: What Can We Learn from the New Update?
It took a while, but Google has finally made the official announcement about the changes to its algorithm: the Core Upda(...)
Diana Martins
Freelance Writing and Content Services: 6 Tips for Choosing the Best Platform
If you found this article, you probably already know that content production is one of the most crucial pillars of a mar(...)
Julia Moss
How We Became a Global Leader Using a Network of 15,000 Freelancers
If you’re familiar with Rock Content, you know that we’re global leaders in content creation. Over 10 years,(...)
Diana Martins
Women’s World Cup in Marketing: A Take on Equality and Missed Opportunities
The 2023 Women’s World Cup concludes next Sunday, August 20th, and with it, the most sponsored and broadcasted wom(...)
Luana Dias
How can the AI Content Wizard be used to craft ideas and create efficient content outlines?
Discover how the AI Content Wizard streamlines your content creation efficiently with content outlines and boosts conten(...)
Júlia Araújo
Should You Offer Visual Content Service To Your Digital Marketing Clients?
Visual content is the future of digital marketing. Creating stunning graphics, videos, and other deliverables is an exce(...)
Rock Content Writer
People, Community, and Diversity Governance: Check out the Social Impact and DEI (Diversity, Equity, and Inclusion) Report 2022 by Rock Content now
How did we intentionally act in our mission of making marketing better while having a positive impact on the world in 20(...)
Luana Dias
How I Optimized My Writing With 5 ChatGPT Prompts
Discover how ChatGPT can enhance your content with five effective prompts for writing optimization. Read now and enjoy t(...)
Jéssica Fontoura
New Google Core Update? How to Track SERP Updates & Prepare Your SEO Strategy
In recent weeks, SEOs across the web have reported high volatility in their website traffic and unstable SERP activity. (...)
Germano Ferreira
Mastering On-Page SEO: Your Ultimate On-Page SEO Checklist For Success
Discover the ultimate on-page SEO checklist to boost your website's ranking on Google. Learn about keyword research, con(...)
Iasmine Oliveira
How do we use interactive content in Rock Content’s marketing strategy?
The backstage view of how we use interactive content in our marketing strategy. Elevate engagement and drive results wit(...)
Raphael Pires
Improve User Experience with Artificial Intelligence
Artificial intelligence has been used on numerous fronts in technology. Learn now how to use it to build an even better (...)
Diana Martins
Behind the scenes: how Marketing Backstage helped Rock Content deliver authority, and generate 1,000 leads with inhouse talents
Marketers from different industries usually face challenges such as brand building, creating authority, lead generation,(...)
Erick Bernard
How The Rock Content Team Uses AI
Since its release in November of 2022, ChatGPT has changed the landscape of content creation as we know it—and as new (...)
Giuseppe Caltabiano
Supercharge Your Content Strategy with the AI Content Wizard at WriterAccess
Say goodbye to the hours or even days spent researching content ideas and generate valuable insights in a fraction of th(...)
Fernanda Donnini
How to Create High-Quality Content for Clients From Different Industries? InfoStream’s Secret is WriterAccess
Since 2008, InfoStream Solutions has been helping companies and organizations build and improve their online branding wi(...)
Vanessa Dias
Instagram Threads: Here are our first impressions related to the new Twitter competitor
It’s been almost a week since the launch of Instagram Threads, Meta’s new social network that competes direc(...)
Luciana Pio
Marketers Plan to Increase Investments into SEO This Year, Report Finds
It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Se(...)
Erick Bernard
This Barbie is a Marketing Genius: Unveiling the New Movie’s Phenomenon
It’s a Barbie world — even the marketing one. The Barbie movie was officially launched on July 21st, and its promoti(...)
Vanessa Dias
Meta Publishes Report on the Evolution of Data Privacy Rules
Meta has released a report on the evolution of data privacy rules in digital environments. Produced in partnership with (...)
Jéssica Fontoura
Enhancing Content Quality: Rock Content’s Process, Achievements, and Challenges
A few weeks ago, I sent our monthly report to my leaders, outlining our achievements and challenges. One of the highligh(...)
Iasmine Oliveira
Tiktok Is Changing the Way Brands Develop and Release Products
Google, Instagram and blogs were once the most popular places to discover trends and help leverage brands. Now, TikTok h(...)
Kamila Dantas
Crash Course on How I Use Interviews to Drive Marketing Success
Over the past decade in marketing, content formats have undergone significant transformations. The shift from static to (...)
Pedro Lopes
Conversion-Oriented SEO: Ranking Bottom of the Funnel Landing Pages [Our Step-by-Step]
Over the last decade, Rock Content has been an industry leader for content marketing and SEO for businesses. Not only do(...)
Júlia Araújo
Interaction to Next Paint (INP): Google Sets Deadline For Brands to Optimize Their Sites
Here comes Google causing butterflies in the SEO professional’s belly once again! Now the news is the Interaction (...)
Germano Ferreira
How RivalMind Increased Their Content Production by 67% With WriterAccess
As a full-service digital marketing agency, RivalMind launched in 2010 and offers a wide range of marketing services for(...)
Raphael Pires
Best Cyber Monday and Black Friday Advertising Tips for eCommerce
The holiday shopping season is right around the corner. Now is the best time to create your campaign strategies and plan(...)
Rock Content Writer
To Prevent Data Leakage, Big Techs Are Restricting The Use of AI Chatbots For Their Staff
Time is running out while governments and technology communities around the world are discussing AI policies. The main c(...)
Luciana Pio
The Risks of Biased AI – And How To Avoid It
It is undeniable to say that the digital market is constantly changing and that we are used to it, but in recent months (...)
Cecília Cury
Social Media Apps Pride Month Actions: Are They Enough To Fully Represent LGBTQIAP+ People?
Meta, TikTok, Snapchat and Pinterest have become popular platforms for many members of the LGBTQIAP+ community to expres(...)
Matheus Motta
Google Shopping Launches New AI Tools to Make Online Shopping More Realistic and Inclusive
Google is launching new Artificial Intelligence features to improve the experience of online shopping, making them more (...)
Kamila Dantas
Are Security Headers a Ranking Factor? Google Answers!
In a recent Google SEO Office Hours (when the Google team responds to user-submitted questions) a question about securit(...)
Jéssica Fontoura
Meta’s New App ‘Threads’ Launches This Thursday. Here’s Everything We Know So Far
Just a few days after Twitter apllied tweet viewing restrictions to its users, Meta will launch its new app called ̶(...)
Kamila Dantas
SEO for SaaS: How to Improve Organic Traffic Growth and Take Your SaaS to the Next Level
SEO for SaaS is a strategy using Content Marketing to drive traffic to a Software as a Service (SaaS) company’s w(...)
Antonio Tinoco
Apollo iOS App Shutdown Sparks Reddit Communities’ Protest Against API Pricing Changes
Due to the rising expenses associated with Reddit's new API pricing, Apollo, a widely-used iOS app for browsing the plat(...)
Raphael Pires
TikTok Launches Guide With Insights on How to Sell More in the 2023 Holiday Season
Has your Marketing team already started planning for the end of year festivities? Calm down, I know, it’s still Ju(...)
Bruna Dourado
Instagram CEO Comments On How The Platform’s Feed, Reels and Stories Algorithm Works
Instagram CEO Adam Mosseri published on the social network’s blog and in a video on his personal account, updates and (...)
Kamila Dantas
The Digital Marketing Job Market Is Hot And Needs Specialists. Learn How You Can Stand Out!
The market is hot for Marketing professionals right now. A survey conducted by ManpowerGroup found that the shortage of (...)
Sofia Cabral
Twitter Launches Integrity Update in Community Notes to Tackle the Viral Spread of Fake Images
After some famous cases of false images going viral on the web, last May 30th, Twitter launched a new update on Communit(...)
Luciana Pio
Brand Architecture: What It Is And How We Do It At Rock Content
You know that iMac, iPhone, iPad and iCloud are part of the same family of products and services, right? And, maybe not (...)
Willian Gomes
YouTube’s Algorithm In 2023: What Changes Moving Forward?
For those who love to understand social media algorithms and the mysteries that surround them, we have a brand new chapt(...)
Alina Neves
Google Topic Authority: Are We Back To Talking About E-A-T And Topic Clusters?
Well… Google Topic Authority is not a new subject. Therefore, I’ll use this space to reinforce the importance of(...)
Germano Ferreira
Google Ads Lets You Create Campaigns Using Generative And Conversational AI
A few days ago, I wrote an article about the new AI tools introduced by Meta to streamline ad creation and increase camp(...)
Guilherme Rezende
I Tried Adobe’s New AI Tools: Firefly And Generative Fill. Here Are Some Interesting Findings
We’re almost reaching the halfway point of 2023, and one of the most present topics in marketing and technology discus(...)
Willian Gomes
Hyper-Personalization: The Experience Revolution In Email Marketing Campaigns
The future is made-to-measure content! Learn what hyper-personalization is and how to use this tactic in email marketing(...)
Jéssica Fontoura
State of Marketing Report 2024: The Top 5 Marketing Trends To Leverage ROI This Year
It’s possible to say that in today’s fast-paced digital landscape, consumers and decision-makers have higher exp(...)
Cecília Cury
Meta To Launch Twitter Competitor Platform In Coming Months
If you are following the Twitter saga, you know that Elon Musk bought the platform and has made controversial changes to(...)
Bruna Dourado
Meta Introduces Promotional Ads to Facilitate Direct Customer Engagement
Meta is testing a new feature – promotional ads – with the aim of helping brands to have more direct contact(...)
Kamila Dantas
Google Announces New Features For Its Chatbot Bard. What Is The Impact On SEO?
Over the past few years, Google Bard has established itself as one of the most innovative and influential platforms on t(...)
Germano Ferreira
Creative Designer’s POV: How We Designed (And Redesigned) Our Interactive Newsletter
As you probably know, here at Rock Content we aim to bring only what is relevant to marketers and brand owners. And, lik(...)
Nayara Medeiros
Meta Announces AI-Powered Tools to Increase Ads Performance and Streamline Ad Creation
In the digital ads world, artificial intelligence is far from new. For years, these platforms have been using Machine Le(...)
Guilherme Rezende
5 Insights From The State of Marketing Report 2024 That Caught My Eye As A Marketer
The marketing world has been evolving pretty fast. In the first few months of 2024 Artificial Intelligence brought lots (...)
Erick Bernard
The Top 30 Questions Marketers Ask About How AI Content Is Changing SEO [+Expert Answers]
In today’s digital age, the impact of artificial intelligence (AI) on various industries cannot be ignored. In the(...)
Raphael Pires
What is BlueSky, Twitter Co-founder’s New Decentralized Social Network?
Known for being the stage of controversies (who has never cursed a lot in 140 characters?) in recent times, Twitter has (...)
Beatriz Fontenelle
How the April Core Update Impacted Our Blog And What We Did To Recover Traffic and Keywords
In April 2023, we had an important Google Core Update update, which affected the ranking of several websites, blogs, por(...)
Diana Martins
What The Warnings From The ‘Godfather of AI’ Mean For The Future Of Human-AI Relations?
As long as AI releases its new “magical powers” to the market, tensions will rise in the tech community and (...)
Luciana Pio
Everyone Wants To Be TikTok, But What Can We Expect From TikTok In The Future?
Since its 2016 launch, TikTok has truly taken the world by storm and become the new social media gold standard to beat, (...)
Alina Neves
Is Gmail’s Anti-Fraud Checkmark Trustworthy? Let’s Analyze It
Google launched a blue checkmark to identify verified accounts on the platform. In times of “paid verifications”, wi(...)
Jéssica Fontoura
BeReal Launches ‘RealPeople’, A Feed Of Famous People Only
BeReal was born with the idea of being an app for sharing candid and authentic photos going against the grain of s(...)
Kamila Dantas
Spoiler Alert: AI Is Not ‘The Terminator’. Humans Will Still Lead Content Creation
As a Digital Marketing Specialist working in Brazil and marketing for a North American company, it has been a fascinatin(...)
Pedro Lopes
Twitter Blue Is Now Mandatory For Running Ads On the Platform. How Does This Impact Brands?
If you are a marketing professional who likes to be up-to-date on the latest trends, you must have seen the growing paid(...)
Alina Neves
How 6Connex Doubled Their Traffic And Increased Their CTR By 25% In Just One Year
Virtual event platform 6Connex had a solid year of growth in 2023, experiencing dramatic changes in web traffic, click-t(...)
Raphael Pires
What Is Auto-GPT and What Should Digital Marketers Know About It?
Auto-GPT is the hot new addition to the AI tech scene, and it just might have what it takes to change the game. But what(...)
Vanessa Dias
Artificial Intelligence and Content Marketing: What Are The Potential Impacts?
If you haven’t spent 500 days in a cave and out of touch with society, you know that Artificial Intelligence (AI) (...)
Bruna Dourado
Google Search Console Adds New ‘Subscribed Content’ Report to the Mix
Google Search Console has officially added a promising new report to a publisher’s potential collective toolbox. But w(...)
Raphael Pires
AI-Powered Bing May Replace Google as Samsung’s Default Search Engine
Samsung users may soon see AI-Enhanced Bing replace Google as the default search engine on their favorite devices. But w(...)
Vanessa Dias
Did AI Knock Out The Metaverse?
The year of 2023 has barely started and we have been flooded with information about what seems to be one of the greatest(...)
Erick Bernard
New Google Analytics 4 Update Brings Greater Flexibility In Conversion Counting
GA4’s latest update has created new options for digital marketers and analysts to count conversions with two different(...)
Raphael Pires
The April 2023 Google Reviews Update Focuses On Experience. What Do SEO Professionals Need To Know?
Last week Google released the April 2023 Reviews Update which has a very strong focus on experience. The new documentati(...)
Kamila Dantas
Rocking Content Scaling: Our Step-by-Step Process
In this article, we'll delve into the details of Rock Content's internal marketing operations and show you how we create(...)
Fábio Miranda
Consumer Behavior: What Changes In 2023, And How To Adapt Your Marketing Strategy
When we talk about behaviors, we are talking about something changeable, that undergoes influences and does not always r(...)
Alina Neves
What Is Fanfix, The New Platform Focused On Gen Z Creators To Monetize Content?
Fanfix is now emerging as a top contender for content creation, preferred by Gen Zers who are now making serious cash on(...)
Raphael Pires
LinkedIn Updates Seek To Increase Engagement. What Changes For Brands And Marketers?
LinkedIn, the world’s largest professional social network, is constantly seeking ways to improve the user experien(...)
Germano Ferreira
Google And Meta Have Announced New Features And Updates To Improve Your Ad Performance
Recently, the online advertising giants, Google and Meta (owner of Facebook and Instagram) released new updates related (...)
Guilherme Rezende
Twitter Takes Its Recommendation Algorithm ‘Open-Source’. What’s Covered In The Code?
If you’re a digital marketer who’s always wished you could take an inside peek into Twitter’s recommendation algor(...)
Vanessa Dias
Tech Leaders Ask For A Pause On Big AI Projects. But Will The World Listen?
As AI becomes more powerful and pervasive, concerns about its impact on society continue to mount. Recently, we have see(...)
Luciana Pio
TikTok Gives More Creative Possibilities For Brands With The New ‘Effect House Branded Effects’
We’ve been tracking the possible TikTok ban in the United States since early January, and the most recent update regar(...)
Alina Neves
New Survey Shows What Local SEO Experts Think Are The Most Important Ranking Factors
By now, most marketers and business owners should have an understanding of just how vital SEO and Google Rankings are to(...)
Raphael Pires
AI Efficiency, Human Creativity: How Can AI Help Us Write Better Content?
As I write this, I am using AI. Actually, I am writing the full article without any AI support, but I have used AI-assis(...)
Giuseppe Caltabiano
Global Branding Secrets: Lessons Learned From 3 World Leading Brands
In today’s highly competitive business landscape, having a strong and well-defined brand is more important than ev(...)
Pedro Lopes
A New Refresh Feature Has Come to TikTok’s ‘For You’ Feed
If you’re a frequent TikTok user, then you already know how addictive the “For You” feed can be when you’re look(...)
Vanessa Dias
Google And OpenAI Launch New Features For Their AI Tools. What Will Happen Going Forward?
If you work with the Internet, or at least access it for fun, you’ve certainly come across a flood of news and Art(...)
Kamila Dantas
How Does Google Work In Each Country? 3 Tips For Your Global Marketing Strategy
Content internationalization is now a common strategy in all enterprises. In this digital era it is totally normal to fi(...)
Valentina Giraldo
AI Is Coming To Microsoft 365: How Copilot Will Change The Way You Use Your Favorite Tools
It goes without saying that artificial intelligence technology is rapidly changing the way people do just about everythi(...)
Raphael Pires
Why Spotify’s New Design Matters to Marketers
Spotify, one of the world’s most popular music streaming services, has announced a major redesign this month – a(...)
Cecília Cury
Google Ads Leverages GA4’s Audience Builder Tool To Take The Guesswork Out Of Expanding Your Reach
Google is more than just the king of search engines when it comes to today’s digital marketing landscape. The search e(...)
Guilherme Rezende
9 Major Insights From The 2023 Global Marketing Playbook
The world is changing fast, and in the digital scenario that we live in nowadays, growing beyond national limits can be (...)
Erick Bernard
Research Shows More People Are Seeking ‘Revenge’ Against Companies Due To Poor Customer Service
The consumer experience is fundamental to the success of companies, and understanding their behavior is essential to ens(...)
Pedro Miranda
Collaborative Articles: LinkedIn’s New AI-Powered Engagement Feature
Along with a plethora of other new features and tools, LinkedIn has recently announced Collaborative Articles. This new (...)
Vanessa Dias
Paid Verification On Social Media Is Becoming More Accessible. What Can You Expect From It Moving Forward?
Remember when having a verified account on social media was a dream for most influencers and creators, and a “must-hav(...)
Alina Neves
A TikTok Ban In The US Is Getting Closer. But Will It Really Happen?
The TikTok ban in the United States is one step closer to becoming a reality. The US House Foreign Affairs Committee app(...)
Kamila Dantas
16 Black Friday Mistakes To Avoid This Holiday Season [2023]
Black Friday is one of the most important dates of the year for businesses. But, if your planning isn’t good, you’re(...)
Rock Content Writer
Google’s New AI-Powered Search Ads Features: The Future Of Paid Media?
Recently, Google announced new features that promise to improve the results of search campaigns through artificial intel(...)
Guilherme Rezende
LinkedIn Announces New Tools To Increase Visibility And Reach For Businesses
LinkedIn is now offering more tools to help businesses gain visibility and reach more people. LinkedIn said “To help y(...)
Raphael Pires
Bing AI Search: How The New AI-Integrated Search Works
We’ve recently announced here the promises of Bing improvements with ChatGPT, and now the technology has finally b(...)
Germano Ferreira
Google Analytics: What You Need to Know About New Features For Optimization
Google Analytics is used by many businesses to track their customers and website performance. With new features recently(...)
Vanessa Dias
The 6 Main Insights For Marketers From Our Jam Sessions in 2022
The content marketing universe is a wide space full of different possibilities, knowledge and experts. Inside it, we can(...)
Erick Bernard
TikTok Is Taking Steps To Reverse Dip In Members, Other Pressures
Until the start of 2023, TikTok had quite the claim to fame: the fastest growing app. Since its start in China in 2016, (...)
Raphael Pires
How iFood, The Largest Delivery App In Latin America, Went From 0 To Almost 1 Million Hits In Less Than A Year
After the partnership with Rock Content, iFood reached 900,000 hits, consolidating its online audience. See how content (...)
Vanessa Dias
The Best 2023 Super Bowl Ads: Themes & Takeaways From The Year’s Top Commercials
The 2023 Super Bowl delivered exceptional ratings and an exciting game. As per usual, however, some viewers were more in(...)
Vanessa Dias
Research Shows Data Control Trumps Brand Loyalty for Today’s Consumers
According to research conducted by Ipsos and Google, the average consumer’s desire to maintain control of their person(...)
Raphael Pires
Microsoft vs Google: Tech Giants’ Dispute For The Future Of Search Worries SEO Professionals
If you have accessed social networks in recent days, you are probably already aware of the news about Artificial Intelli(...)
Bruna Dourado
Google Maps Is Bringing New Features To Enhance Interactivity And Immersion
Look what Google is up to this time! The company will raise the level of interactivity of Google Maps through immersive (...)
Germano Ferreira
Google Announces Bard, Its AI Chatbot. What Will Be The Impact On SEO And Digital Marketing?
ChatGPT has been an undeniable sensation, so it’s no surprise that tech conglomerates everywhere are in a bit of a(...)
Raphael Pires
Instagram Co-Founders Announce Artifact, An AI-Driven News Aggregation App
More than four years after leaving Instagram, the co-founders, Kevin Systrom and Mike Krieger, return to the market to a(...)
Kamila Dantas
What Advertising Trends Will Super Bowl 2023 Bring?
Every year, tens of millions of viewers across the country and around the world look forward to the Super Bowl. The Supe(...)
Vanessa Dias
Yandex Leaked Ranking Factors: Are There Good Insights for SEO Professionals?
Recently, Yandex, the Russian search engine built as a “clone” of Google by its former employees, suffered a(...)
Diana Martins
Twitter Is Exploring Payment Features, And Going A Step Beyond Content Creation
After a very troubled and controversial 2022 for Twitter, we already have the first signs that 2023 may not be that diff(...)
Alina Neves
Instagram: Photos Will Get More Focus in 2023, As The App Admits It ‘Pushed Videos Too Far’
Instagram is shifting its focus back to photos in 2023 after admitting it "overfocused on videos" in 2022.(...)
Vanessa Dias
Google Optimize Will Be Discontinued. Let’s Look For A/B Testing Alternatives
Google Optimize is officially set to be sunsetted in September 2023, leaving marketers without one of the most popular t(...)
Fernanda Donnini
Saying Goodbye to our Live Product
Even great things come to an end sometime, and that time has officially arrived for Live. If you’re one of our clients(...)
Diego Gomes
Google Is Planning To Include Chatbot Features To Its Search Engine This Year
We’re all used to Google telling us how to rank well, how to produce good content for people, and delivering good (...)
Diana Martins
Meet TikTok’s “heating” button, and the reason for so much buzz lately
TikTok's "heating" button, which allows employees to manually select which videos go viral, has raised questions about t(...)
Alina Neves
The AI Paradox: The Impact of ChatGPT on Content Marketing
ChatGPT presents opportunities and risks for marketers to consider. Let’s reflect on the actual possible impacts of th(...)
Diego Gomes
Amazon suspends programs for nonprofits: In times of crisis, companies review how to align social impact with business
The AmazonSmile program will be closing soon. Is this a sign of Amazon backing away from its commitment to social respon(...)
Luana Dias
Getty vs Shutterstock: A Tale of Two Approaches to AI and the Future Impact of Technology
What do the differing approaches of Getty Images and Shutterstock towards AI tell us about the future impact of this tec(...)
Vanessa Dias
AI for Retailers: Google Launched New Features Based on AI for Retail Websites
Recently, SEO professionals have been trying to understand the impacts of the mass arrival of AI tools, such as many AI-(...)
Luciana Pio
Core Web Vitals: Google shares which factors should be a priority in 2023
Recently, Google shared, through the Chrome DevRel team, some recommendations for optimizing the performance of Core Web(...)
Bruna Dourado
Navigating the Storm: How Brands Can Thrive in a Recession [New Data About Consumer Spending]
With consistent warnings of a looming recession and inflation continuing to affect the prices of items that include ever(...)
Vanessa Dias
WriterAccess launches a new logo and brand identity
In spring 2022, we at Rock Content added a big piece to our efforts to offer a complete marketing solution to clients ar(...)
Vitor Peçanha
Unveiling Insights: Our First Experiences With Google Analytics 4
Google Analytics 4 is coming. Whether you’re prepared or not, GA4 is an increasingly close reality. At Rock Conten(...)
Fernanda Donnini
Bing Challenges Google With Search Improvements Using ChatGPT
Let’s agree that when we talk about SEO, we are looking at the market leader, and pretending otherwise would be be(...)
Germano Ferreira
Google Releases Updates on Article Structured Data
Google has updated documentation for Article Structured Data covering Article, NewsArticle, and BlogPosting. This upda(...)
Kamila Dantas
Possible TikTok Ban in the US: What Does This Mean for Marketers?
TikTok’s COO, Vanessa Pappas, testified in front of the Senate Homeland Security Committee in 2022 claiming that “no(...)
Raphael Pires
New LinkedIn Features: What to Expect From the Social Network in 2023
LinkedIn is a social network that has gained prominence in many companies’ marketing planning. However, it still f(...)
Bruna Dourado
The SEO Recap of 2022 and What’s Ahead in 2023: A Must-Read Retrospective
2022 was a year that shook things up for SEO professionals, right? Never-ending Google algorithm updates, GA4 getti(...)
Luciana Pio
A Retrospective on Consumer Behavior in 2022 and Forecasts for 2023
The COVID-19 pandemic was undoubtedly a major boost for technological acceleration and changes in consumer behavior. Tre(...)
Kamila Dantas
Google And Meta Are Expected To Represent Less Than Half Of Ads In 2022
For years, Google and Meta have dominated digital advertising in the U.S. Now, they’re losing ground to giants like Am(...)
Fernanda Donnini
5 Graphic Design Trends To Keep An Eye On In 2023 (Plus A Bonus!)
From Tik Tok’s consolidation as one of the main social media platforms, to the Musk/Twitter soap opera, Metaverse, AI (...)
Willian Gomes
Look Out YouTube! TikTok Is Now Testing A Horizontal Full-screen Feature
TikTok is now testing a new feature, letting some users change their view to show a horizontal full-screen view of their(...)
Vanessa Dias
Changes In Privacy Regulations In California Will Take Place In 2023. How Can Your Business Be Prepared?
With the rise of big data, there has been increased attention on privacy and data protection. Now, privacy and data prot(...)
Alvaro Furtado
Instagram Takes on BeReal With its Own Candid Stories Feature
Instagram seems to be playing catchup right now, previously aiming to attract users from TikTok, and now taking aim at B(...)
Raphael Pires
Twitter In 2022: Understand The Network’s Most Controversial Year And What Marketing Professionals Need To Consider
Certainly, 2022 was not a monotonous year for the blue bird social network. In addition to all the controversies that ar(...)
Bruna Dourado
Google Launches The New Search Status Dashboard
Good news for SEO professionals! We’ve been waiting for this update for a long time, and Google has finally heard (...)
Diana Martins
Amazon Rolls Out Inspire, A TikTok-like Shopping Feed. Will It Catch On?
2022 has been a very busy year for marketing professionals – we had a lot of updates and features being released on pr(...)
Alina Neves
Google Rolls Out Another Helpful Content Update, Now Available Worldwide
Creating content just to rank in the SERP will be gone forever. (...)
Ashley Rodríguez
The ChatGPT Phenomenon and Its Impact In The Future Of Marketing
Over the last few months, AI has been overwhelming the web due to significant launches around it. Everywhere there are m(...)
Luciana Pio
LinkedIn’s New Analytics Is Improved And More Detailed For Creators And Brands
In March 2022, LinkedIn announced new creator analytics, including improved post analytics and new video tools, with ana(...)
Vanessa Dias
Continuous Scrolling from Google for Desktop Is Right Around the Corner
It goes without saying that in the wide, wonderful world of digital marketing, Google is truly the king of the mountain.(...)
Raphael Pires
Twitter Announces Recommended Tweets To Everyone. How Does This Impact Brands?
If you like to engage with Twitter and be aware of its most recent updates, you may already know they are going through (...)
Alina Neves
SEO: Report Brings The Biggest Challenges In 2022 And The Main Trends For 2023
The Search Engine Journal (SEJ) recently released their latest State of SEO report with many trends and predictions for (...)
Fernanda Donnini
After Months Of Decline, Ad Spend Begins To Rise Again
The Standard Media Index (SMI) October report shows that after 5 consecutive months of decline, business ad spending is (...)
Guilherme Rezende
Microsoft Unveils 3 Predictions for PPC Trends in 2023. I’ll Explain Each Of Them
If you’re looking to drive traffic to your website, Microsoft has unveiled three predictions for product categories in(...)
Vanessa Dias
Running Out Of Ideas For TikTok? Check Out Their New Audience Insights Tools
Marketers love data and TikTok is providing it in detail with their new Audience Insights Tools. You can now dig deeper (...)
Raphael Pires
Amazon’s Customer Satisfaction Level Drops. What Brands Can Learn From This Situation?
A survey published by PYMNTS, which measures the level of satisfaction of American consumers, pointed to the decline in (...)
Kamila Dantas
Rock Content Participates In The Next Nasdaq Opening Bell Ringing Ceremony
“Making marketing better while having a positive impact in the world.” That’s Rock Content’s main purpose. Our c(...)
Raphael Pires
World Cup 2022 and Human Rights Controversies: Time To Talk About Brand Purpose?
I’m writing this article while I watch the match between France and Australia in the groups phase at World Cup 2022. I(...)
Luana Dias
Think Global, Act Local: McDonald’s Successful Strategy During the World Cup 2022
Global communications and the great scope or interconnections are helping us build the new paradigm of zero borders, and(...)
Valentina Giraldo
Mastodon For Brands: Should You Join This ‘Twitter Alternative’?
It’s been a while since we started following the whole Twitter and Elon Musk situation. Some of Elon Musk’s decision(...)
Alina Neves
Meta and TikTok Launch Initiatives To Help Small Businesses Sell More During The End Of The Year
From insights into consumer behavior in the same period of previous years, to credits for ads, Meta and TikTok created a(...)
Rasna Jacob
Is Link Building Dead? Let’s Analyze Its Relevance In SEO Today
We’ve been seeing for quite some time that Google is shaking things up a little when it comes to how it reads content (...)
Germano Ferreira
Instagram announces a new in-app scheduling feature
Instagram announced this week, in a post on its official account, a new content scheduling feature for all professional (...)
Kamila Dantas
Content Hacks, Purpose, Data: Highlights From Content Marketing Conference’s Second and Third Day Keynotes
The Content Marketing Conference 2022 has reached its end, completing three days of events filled with great talks to he(...)
Vanessa Dias
WhatsApp Released The Communities Feature. How Can Marketers Take Advantage Of It?
The main word that has guided WhatsApp’s actions throughout this year: Communities. In April, the company shared with (...)
Alina Neves
AI, Lead Gen, 2023 Trends: Highlights From Content Marketing Conference’s First Day Keynotes And Sessions
So, Content Marketing Conference (CMC), the largest gathering of content marketers on the planet, started yesterday with(...)
Raphael Pires
8 Fact-Checking Tools To Help Stop Fake News From Spreading
You might remember how during the pandemic of 2020, some people believed that the 5G technology was the thing that was c(...)
Ashley Rodríguez
Research Shows Data Inefficiencies Are Holding Back Marketing Results. The Solution: Optimization
Is your marketing organization getting the data it needs? In this article, we will discuss the findings of a recent stud(...)
Fernanda Donnini
‘Many new best practices and tactics are surfacing, that are changing what we do and how we do it for content marketing success’, says Byron White, founder and chair of CMC
Content marketing evolves everyday. New tactics, new formats and new ways to create engaging content for the audience. A(...)
Raphael Pires
Google Ads Launched New Performance Max Features To Help Marketers This Holiday Season
Google Ads is releasing new features for Performance Max campaigns. In addition, the company is sharing a series of best(...)
Guilherme Rezende
Survey Indicates Users Are Not Satisfied With Google Results. How Does It Affect SEO Efforts?
A new survey by SEMRush indicated that most users who search on Google are not satisfied with the search results, needin(...)
Kamila Dantas
Recent Developments With AI-Writing Assistants: Can They Actually Benefit Human Writers?
In the last couple of weeks, the launch of a new AI writing tool has sparked an uproar on the web for the content produc(...)
Luciana Pio
Twitter Is Going Through Changes. How Can They Impact Brands?
The saga of billionaire Elon Musk’s Twitter purchase, which has dragged on for several months, has finally happene(...)
Bruna Dourado
Recent Data Shows Interactive Content Can Boost Your Results [+ Free Course]
Have you ever wondered how the Marketing world has evolved over time? From banners and other sources of offline marketin(...)
Erick Bernard
4 Brands On Snapchat That Are Doing Great Marketing Campaigns
When I said I was going to write about Snapchat, a friend asked me: “Do people still use Snapchat?” Well, according (...)
Germano Ferreira
Report: TikTok And Facebook Are Approving Ads With Fake News About Elections And Voting. How Can We Help Stop It?
Brazilian elections and US midterms are here. And so is fake news. Manipulation and misinformation across social media i(...)
Ashley Rodríguez
Why Proving ROI Of B2B Marketing Investment Is The Biggest Challenge For Marketers?
Measuring campaign effectiveness and proving the return on investment (ROI) of Marketing spend is the biggest challenge (...)
Fernanda Donnini
Google Announces Changes to Mobile Search Results. What’s The Impact On SEO?
Google has just announced some changes to the way search results appear on mobile devices. But calm down, these are smal(...)
Bruna Dourado
What are the practices that made Rock Content a finalist in three categories of the Blend Edu’ Diversity in Practice Award?
We became finalists in the three categories we submitted for concerning an award with a focus on diversity and impact, s(...)
Luana Dias
Research: Marketers Prefer Third-Party Data. But What About Privacy Concerns?
A survey published by IAB Europe on programmatic advertising in 2022 showed that 63% of advertisers surveyed said third-(...)
Kamila Dantas
Google Webmaster Guidelines Is Now Google Search Essentials. What Changes To SEO Professionals?
Would this be another Rock Content article about a Google update? Don’t worry, this time it’s not any substa(...)
Germano Ferreira
Google Updates Best Practices on Writing Product Reviews
Google has updated documentation on writing product reviews, which helps guide buyers as to how your product differentia(...)
Diana Martins
YouTube Is Adding ‘Handles’ To Usernames. What’s The Catch For Creators And Brands?
It seems that you are going to have to handle finding a new username for your YouTube Channel. As TikTok grows, mo(...)
Ashley Rodríguez
Click Bots And Fake Traffic Have Resulted In An Estimated $35 Billion In Damage To Advertisers
Criminals innovate their click fraud strategies while Google has not kept up with this evolution. The result: billionair(...)
Guilherme Rezende
New Twitter Multimedia Update Brings More Opportunities To Creators And Marketers
Twitter has been in the spotlight lately, due to the troubled negotiation with Elon Musk. But even with this uncertain s(...)
Alina Neves
TikTok Plans To Launch Live Shopping In The US. What’s The Take For Marketers?
TikTok plans to launch live shopping in the US in time for the holiday shopping season. How will it work? Let’s dive i(...)
Diana Salazar
Google Numbers Reveal Whether Short Or Long Videos Work Better For Brands
The internet is dynamic and interactive. Therefore, all the products and services we use must follow this trend. The way(...)
Pedro Miranda
Holiday Season 2022 Brings Changes In Consumer Behavior, According to Research. Are You Ready For It?
The holiday season is upon us, and so is shopping for the festivities. This period has always been a reason for joy for (...)
Rasna Jacob
Marketing With World Cup 2022: How To Do It Without Violating FIFA’s Intellectual Property?
The Football World Cup is one of the most visible sporting events in the world and always moves the conversation through(...)
Bruna Dourado
Walmart Catches The Metaverse Wave Looking to Reach Younger Audiences
Walmart is taking its first step into the metaverse with two experiences, Walmart Land and Walmart’s Universe of P(...)
Kamila Dantas
5 Successful Brands On Pinterest To Inspire Your Marketing Strategy
Pinterest may even be considered by many professionals as the ugly duckling of social networks, but that is not what som(...)
Alina Neves
Are The SERPs Biased? How Common Stereotypes Affect Results (And Marketing Efforts)
Are you receiving biased search results? You are not the only one(...)
Ashley Rodríguez
Google Adds New Elements To Its ‘Consent Mode’ In Another Step Towards User Privacy
In an ever more privacy-first world, Google’s looking to make it easier for website owners to manage their privacy(...)
Fernanda Donnini
InMail: Linkedin Shares Best Practices to Help Maximize Response Rates
If you’ve used Linkedin’s InMail to send sponsored messages to your audience, you’ve probably asked yourse(...)
Bruna Dourado
Poor Customer Experience Makes Social Commerce Unpopular Among Users
It’s well known that social media has been part of the purchase path of most consumers for a while now. More tha(...)
Stephanie Coelho
A Trans Non-binary Journey In The Corporate Sector
A brief personal testimonial of my path as a trans non-binary and gender non-conforming secret agent in the corporate se(...)
Ariel Mendes
Canva Launches Its Visual Worksuite. What Are The Possibilities For Marketing And Creative Teams?
Last week, Canva announced to the world the new features and tools that make the new Canva Visual Worksuite. Launched du(...)
Willian Gomes
Google’s September 2022 Core Algorithm Update: What Changes And How It May Affect You
More big news related to Google changes: this week, the company announced a large update to its core algorithm. The anno(...)
Kamila Dantas
Apple Uses Interactive Content To Leverage The New iPhone 14 Launch Campaign
Apple… you love it or you hate it. But you can’t deny that they are keeping up with the current Marketing trends. Th(...)
Erick Bernard
Google Ads’ New Better Ads Standards: What Is It And How To Be Prepared
Google will implement a new policy that enforces standards for its advertisers' landing pages. If the requirements are n(...)
Guilherme Rezende
The Benefits Of Building A Diverse Workforce (And How Rock Content Is Doing It)
Over the years, diversity and inclusion in the workplace has become less a case of simply factoring in gender or race (t(...)
David Reis
4 Brands Nailing Diversity Initiatives To Be Inspired
How are brands including diversity, inclusion and accessibility actions in their companies?(...)
Raphael Pires
BeReal For Brands: Should Yours Join The ‘Real Life’ App?
If you like to be updated with social media trends, you might have heard about BeReal, a new platform at the top of the (...)
Alina Neves
TikTok And Meta Can Track User’s Data Outside The Apps Without Their Permission, According to Research
Recent research shows that TikTok and Instagram may be using JavaScript code to collect users' interaction data without (...)
Erick Bernard
Disney Subscription Program? The Strategy Behind ‘Disney Prime’
Who am I to judge the princess and superhero fandoms cheering at this news, as I write this article wearing a Star Wars (...)
Germano Ferreira
YouTube And Twitter Are Moving To Make More Room For Podcasts
Why big players are increasingly investing their efforts in the audio format.(...)
Cecília Cury
LinkedIn is Improving Search Results. How to Make Your Content Shine For Your Audience?
There are more than 830 million members on LinkedIn. They are not only looking for a new job, but they are looking for t(...)
Ashley Rodríguez
5 Examples of Brands on Twitch That Are Skyrocketing The Gaming Community
Twitch is definitely the platform that dominates the streaming industry. Just to have an idea: after Amazon bought the p(...)
Diana Martins
The Right Mindset For Companies to Succeed in Social Impact Initiatives
The mindset that made Rock Content impact 20,000 people with education programs and achieves a female team composition o(...)
Luana Dias
Google Launches Helpful Content Update To Show Us That: SEO Is About People, Not Bots
Spoiler: If you were doing it the right way already, there isn't any significant change. Keep it there!(...)
Ashley Rodríguez
Customers Abandon Websites Due to Lack of Accessibility. Is Your Business Losing Money?
Trying to access crucial information online is a problem that happens daily for more than one billion people with disabi(...)
Moema Vianna
To Succeed on Twitch, Brands Need to Focus on True Experiences and Authenticity, A Report Shows
Who has never heard “I saw a video on TikTok that talks about this subject”, referring to anything you’(...)
Diana Martins
Fake Users on Google: Websites Traffic Gets Inflated By Czechia and Seychelles Spam Visitors. How to Deal With This?
Do you remember when you were a kid, you thought you had received an amazing gift, and it was actually a pair of socks? (...)
Antonio Tinoco
Physical Stores Don’t Shine Among Young People, A Study Shows
Gen Z is a pretty unique generation. They are the first peer group that is totally digital native. Something that didn&#(...)
Ashley Rodríguez
3 Examples of Brands on Telegram with Engaged Communities to Inspire You
Recently, Telegram reached more than 700 million monthly active users, becoming one of the top 5 most downloaded apps wo(...)
Kamila Dantas
Brands sell diversity, but don’t practice it
Never before have we talked so much about brand purpose, nor looked at diversity and inclusion as we do now. But... what(...)
Giuseppe Caltabiano
Rock Content Named on the 2022 Inc. 5000 List
An open letter to the Content Marketing Community we serve. Today we celebrate a significant milestone, as Rock Content (...)
Vitor Peçanha
Content Marketing World Is Back Talking About ROI, Experiences, And Purpose. Read The Exclusive Interview!
For all content marketers out there feeling the need for networking, look no further. Content Marketing World 2022, one (...)
Raphael Pires
Amazon’s Acquired Vacuum Cleaner Can Map Users’ Houses And Raises Concerns About Privacy
We know that data is an extremely important tool to help marketers succeed in their strategies. The richer the informati(...)
Erick Bernard
Google Gives Third-Party Cookies Another Year. Is It Safe To Also Postpone Your Worries?
In September 2021, Google announced the deprecation of third-party cookies in Chrome by 2023. But, plans changed, and th(...)
Alina Neves
Hate Speech And Fake News Still Haunt Social Media Platforms
The last quarter was marked by heated discussions related to social media and its impact on people. Let’s review the m(...)
Ashley Rodríguez
‘Consumers Want To Support Local Businesses, So You Need To Make Their Experience Easier,’ Says Local SEO Expert
Traditional SEO can reach any user, anywhere in the world, as long as they do an online search. It’s, without doubt, a(...)
Vanessa Dias
Customers Are, Now More Than Ever, Choosing Brands They Feel Represented By
Representation is (more than ever) impacting purchasing decisions and reshaping industry structures.(...)
Cecília Cury
Fostering Diversity Can Help Your Brand Succeed. And It’s Also Great For Society
I’ll be straight to the point here: if your brand is not committed to diversity and inclusion, you are missing out on (...)
Rodrigo Martins
‘To create a culture for black people to thrive we need to open our minds to different views’, says black Marketing association founder
An interview with Natalie Gullatt, president and founder of the Black Marketers Association of America (BMAA)(...)
Raphael Pires
TikTok, Instagram, Twitter, and Facebook Are Not Sufficiently Safe For LGBTQIAP+, A Report Says
Recently, a new report conducted by GLAAD (Gay & Lesbian Alliance Against Defamation) showed that five of the most p(...)
Luana Dias
Beyoncé’s New Album Marketing Strategy Goes Against The TikTok Wave
Beyoncé is taking advantage of the effervescence of social media content, but without being volatile or too snackable. (...)
Pedro Lopes
Amazon Files Lawsuits Against Fake Reviewers. How Can They Impact Customer Experience?
I bet that like me, you’ve already taken a few minutes of your time to read reviews about a particular product you(...)
Pedro Miranda
Email Marketing Is The Most Effective Channel To Drive Results, Research Shows
The State of Marketing Report 2022 has the answer and we also have some insights on that!(...)
Erick Bernard
6 Tips To Have Success Working In Global and Remote Companies
Here’s why the father of American literature was wrong (kind of) “Travel is fatal to prejudice, bigotry, and narrow-(...)
Logan Hillen
12 Brands Doing Great Marketing On TikTok To Inspire You
Short video has become one of the biggest trends in Digital Marketing today, making content creators and brands bet on t(...)