How to Create Content That Will Rank in 2024
User behavior evolves every day. In a post-pandemic and AI-boom society, this is more apparent than ever. People are cha(...)
User behavior evolves every day. In a post-pandemic and AI-boom society, this is more apparent than ever. People are cha(...)
The March 2024 Google Core Update is turning the SEO landscape upside down. Uncover the details of Google's crackdown on(...)
2023 has served as a powerful reminder that some things, especially in the dynamic world of tech, marketing, and content(...)
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In the ever-shifting landscape of digital marketing, Google has thrown a curveball by deciding to bid farewell to third-(...)
If I had written these lines a month ago, they would have been considered marketing predictions. The reality is that I h(...)
As 2024 starts, marketing teams shift their focus to year-end analysis, audience research, and planning what’s coming (...)
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As we step into the year 2024, it’s undeniable that Artificial Intelligence (AI) is now and forever a part of our (...)
Discover the impact of interactive content in your marketing funnel. No coding required! Explore examples and strategies(...)
The use of Artificial Intelligence is now commonplace in the daily routines of marketing professionals and teams. Accord(...)
The current leading social media platforms – Instagram, Facebook, TikTok, and X – are beginning to develop a(...)
Understand what SERP volatility is and how it can affect your website and what to do.(...)
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It was no longer enough to March core update, in August and the September Helpful Content, Google officially announced y(...)
Content marketing is essential for the online positioning of any company, regardless of its segment of activity. It̵(...)
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There’s no turning back: AI is now an integral part of our reality, and businesses are harnessing its full potenti(...)
This is the inspiring story of how we accomplished the impossible – launching a brand campaign with zero budget. Join (...)
We tested AI Persona Builder to create buyer personas in minutes. Discover how AI can enhance your marketing strategies.(...)
Before working at Rock Content, I had never had any contact with digital marketing—or so I thought. At the time, I did(...)
Boost your seasonal campaigns with Interactive Content: Discover 3 inspiring examples for engaging audiences creatively.(...)
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It took a while, but Google has finally made the official announcement about the changes to its algorithm: the Core Upda(...)
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If you’re familiar with Rock Content, you know that we’re global leaders in content creation. Over 10 years,(...)
The 2023 Women’s World Cup concludes next Sunday, August 20th, and with it, the most sponsored and broadcasted wom(...)
Discover how the AI Content Wizard streamlines your content creation efficiently with content outlines and boosts conten(...)
Visual content is the future of digital marketing. Creating stunning graphics, videos, and other deliverables is an exce(...)
How did we intentionally act in our mission of making marketing better while having a positive impact on the world in 20(...)
Discover how ChatGPT can enhance your content with five effective prompts for writing optimization. Read now and enjoy t(...)
In recent weeks, SEOs across the web have reported high volatility in their website traffic and unstable SERP activity. (...)
Discover the ultimate on-page SEO checklist to boost your website's ranking on Google. Learn about keyword research, con(...)
The backstage view of how we use interactive content in our marketing strategy. Elevate engagement and drive results wit(...)
Artificial intelligence has been used on numerous fronts in technology. Learn now how to use it to build an even better (...)
Marketers from different industries usually face challenges such as brand building, creating authority, lead generation,(...)
Since its release in November of 2022, ChatGPT has changed the landscape of content creation as we know it—and as new (...)
Say goodbye to the hours or even days spent researching content ideas and generate valuable insights in a fraction of th(...)
Since 2008, InfoStream Solutions has been helping companies and organizations build and improve their online branding wi(...)
It’s been almost a week since the launch of Instagram Threads, Meta’s new social network that competes direc(...)
It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Se(...)
It’s a Barbie world — even the marketing one. The Barbie movie was officially launched on July 21st, and its promoti(...)
Meta has released a report on the evolution of data privacy rules in digital environments. Produced in partnership with (...)
A few weeks ago, I sent our monthly report to my leaders, outlining our achievements and challenges. One of the highligh(...)
Google, Instagram and blogs were once the most popular places to discover trends and help leverage brands. Now, TikTok h(...)
Over the past decade in marketing, content formats have undergone significant transformations. The shift from static to (...)
Over the last decade, Rock Content has been an industry leader for content marketing and SEO for businesses. Not only do(...)
Here comes Google causing butterflies in the SEO professional’s belly once again! Now the news is the Interaction (...)
As a full-service digital marketing agency, RivalMind launched in 2010 and offers a wide range of marketing services for(...)
The holiday shopping season is right around the corner. Now is the best time to create your campaign strategies and plan(...)
Time is running out while governments and technology communities around the world are discussing AI policies. The main c(...)
It is undeniable to say that the digital market is constantly changing and that we are used to it, but in recent months (...)
Meta, TikTok, Snapchat and Pinterest have become popular platforms for many members of the LGBTQIAP+ community to expres(...)
Google is launching new Artificial Intelligence features to improve the experience of online shopping, making them more (...)
In a recent Google SEO Office Hours (when the Google team responds to user-submitted questions) a question about securit(...)
Just a few days after Twitter apllied tweet viewing restrictions to its users, Meta will launch its new app called ̶(...)
SEO for SaaS is a strategy using Content Marketing to drive traffic to a Software as a Service (SaaS) company’s w(...)
Due to the rising expenses associated with Reddit's new API pricing, Apollo, a widely-used iOS app for browsing the plat(...)
Has your Marketing team already started planning for the end of year festivities? Calm down, I know, it’s still Ju(...)
Instagram CEO Adam Mosseri published on the social network’s blog and in a video on his personal account, updates and (...)
The market is hot for Marketing professionals right now. A survey conducted by ManpowerGroup found that the shortage of (...)
After some famous cases of false images going viral on the web, last May 30th, Twitter launched a new update on Communit(...)
You know that iMac, iPhone, iPad and iCloud are part of the same family of products and services, right? And, maybe not (...)
For those who love to understand social media algorithms and the mysteries that surround them, we have a brand new chapt(...)
Well… Google Topic Authority is not a new subject. Therefore, I’ll use this space to reinforce the importance of(...)
A few days ago, I wrote an article about the new AI tools introduced by Meta to streamline ad creation and increase camp(...)
We’re almost reaching the halfway point of 2023, and one of the most present topics in marketing and technology discus(...)
The future is made-to-measure content! Learn what hyper-personalization is and how to use this tactic in email marketing(...)
It’s possible to say that in today’s fast-paced digital landscape, consumers and decision-makers have higher exp(...)
If you are following the Twitter saga, you know that Elon Musk bought the platform and has made controversial changes to(...)
Meta is testing a new feature – promotional ads – with the aim of helping brands to have more direct contact(...)
Over the past few years, Google Bard has established itself as one of the most innovative and influential platforms on t(...)
As you probably know, here at Rock Content we aim to bring only what is relevant to marketers and brand owners. And, lik(...)
In the digital ads world, artificial intelligence is far from new. For years, these platforms have been using Machine Le(...)
The marketing world has been evolving pretty fast. In the first few months of 2024 Artificial Intelligence brought lots (...)
In today’s digital age, the impact of artificial intelligence (AI) on various industries cannot be ignored. In the(...)
Known for being the stage of controversies (who has never cursed a lot in 140 characters?) in recent times, Twitter has (...)
In April 2023, we had an important Google Core Update update, which affected the ranking of several websites, blogs, por(...)
As long as AI releases its new “magical powers” to the market, tensions will rise in the tech community and (...)
Since its 2016 launch, TikTok has truly taken the world by storm and become the new social media gold standard to beat, (...)
Google launched a blue checkmark to identify verified accounts on the platform. In times of “paid verifications”, wi(...)
BeReal was born with the idea of being an app for sharing candid and authentic photos going against the grain of s(...)
As a Digital Marketing Specialist working in Brazil and marketing for a North American company, it has been a fascinatin(...)
If you are a marketing professional who likes to be up-to-date on the latest trends, you must have seen the growing paid(...)
Virtual event platform 6Connex had a solid year of growth in 2023, experiencing dramatic changes in web traffic, click-t(...)
Auto-GPT is the hot new addition to the AI tech scene, and it just might have what it takes to change the game. But what(...)
If you haven’t spent 500 days in a cave and out of touch with society, you know that Artificial Intelligence (AI) (...)
Google Search Console has officially added a promising new report to a publisher’s potential collective toolbox. But w(...)
Samsung users may soon see AI-Enhanced Bing replace Google as the default search engine on their favorite devices. But w(...)
The year of 2023 has barely started and we have been flooded with information about what seems to be one of the greatest(...)
GA4’s latest update has created new options for digital marketers and analysts to count conversions with two different(...)
Last week Google released the April 2023 Reviews Update which has a very strong focus on experience. The new documentati(...)
In this article, we'll delve into the details of Rock Content's internal marketing operations and show you how we create(...)
When we talk about behaviors, we are talking about something changeable, that undergoes influences and does not always r(...)
Fanfix is now emerging as a top contender for content creation, preferred by Gen Zers who are now making serious cash on(...)
LinkedIn, the world’s largest professional social network, is constantly seeking ways to improve the user experien(...)
Recently, the online advertising giants, Google and Meta (owner of Facebook and Instagram) released new updates related (...)
If you’re a digital marketer who’s always wished you could take an inside peek into Twitter’s recommendation algor(...)
As AI becomes more powerful and pervasive, concerns about its impact on society continue to mount. Recently, we have see(...)
We’ve been tracking the possible TikTok ban in the United States since early January, and the most recent update regar(...)
By now, most marketers and business owners should have an understanding of just how vital SEO and Google Rankings are to(...)
As I write this, I am using AI. Actually, I am writing the full article without any AI support, but I have used AI-assis(...)
In today’s highly competitive business landscape, having a strong and well-defined brand is more important than ev(...)
If you’re a frequent TikTok user, then you already know how addictive the “For You” feed can be when you’re look(...)
If you work with the Internet, or at least access it for fun, you’ve certainly come across a flood of news and Art(...)
Content internationalization is now a common strategy in all enterprises. In this digital era it is totally normal to fi(...)
It goes without saying that artificial intelligence technology is rapidly changing the way people do just about everythi(...)
Spotify, one of the world’s most popular music streaming services, has announced a major redesign this month – a(...)
Google is more than just the king of search engines when it comes to today’s digital marketing landscape. The search e(...)
The world is changing fast, and in the digital scenario that we live in nowadays, growing beyond national limits can be (...)
The consumer experience is fundamental to the success of companies, and understanding their behavior is essential to ens(...)
Along with a plethora of other new features and tools, LinkedIn has recently announced Collaborative Articles. This new (...)
Remember when having a verified account on social media was a dream for most influencers and creators, and a “must-hav(...)
The TikTok ban in the United States is one step closer to becoming a reality. The US House Foreign Affairs Committee app(...)
Black Friday is one of the most important dates of the year for businesses. But, if your planning isn’t good, you’re(...)
Recently, Google announced new features that promise to improve the results of search campaigns through artificial intel(...)
LinkedIn is now offering more tools to help businesses gain visibility and reach more people. LinkedIn said “To help y(...)
We’ve recently announced here the promises of Bing improvements with ChatGPT, and now the technology has finally b(...)
Google Analytics is used by many businesses to track their customers and website performance. With new features recently(...)
The content marketing universe is a wide space full of different possibilities, knowledge and experts. Inside it, we can(...)
Until the start of 2023, TikTok had quite the claim to fame: the fastest growing app. Since its start in China in 2016, (...)
After the partnership with Rock Content, iFood reached 900,000 hits, consolidating its online audience. See how content (...)
The 2023 Super Bowl delivered exceptional ratings and an exciting game. As per usual, however, some viewers were more in(...)
According to research conducted by Ipsos and Google, the average consumer’s desire to maintain control of their person(...)
If you have accessed social networks in recent days, you are probably already aware of the news about Artificial Intelli(...)
Look what Google is up to this time! The company will raise the level of interactivity of Google Maps through immersive (...)
ChatGPT has been an undeniable sensation, so it’s no surprise that tech conglomerates everywhere are in a bit of a(...)
More than four years after leaving Instagram, the co-founders, Kevin Systrom and Mike Krieger, return to the market to a(...)
Every year, tens of millions of viewers across the country and around the world look forward to the Super Bowl. The Supe(...)
Recently, Yandex, the Russian search engine built as a “clone” of Google by its former employees, suffered a(...)
After a very troubled and controversial 2022 for Twitter, we already have the first signs that 2023 may not be that diff(...)
Instagram is shifting its focus back to photos in 2023 after admitting it "overfocused on videos" in 2022.(...)
Google Optimize is officially set to be sunsetted in September 2023, leaving marketers without one of the most popular t(...)
Even great things come to an end sometime, and that time has officially arrived for Live. If you’re one of our clients(...)
We’re all used to Google telling us how to rank well, how to produce good content for people, and delivering good (...)
TikTok's "heating" button, which allows employees to manually select which videos go viral, has raised questions about t(...)
ChatGPT presents opportunities and risks for marketers to consider. Let’s reflect on the actual possible impacts of th(...)
The AmazonSmile program will be closing soon. Is this a sign of Amazon backing away from its commitment to social respon(...)
What do the differing approaches of Getty Images and Shutterstock towards AI tell us about the future impact of this tec(...)
Recently, SEO professionals have been trying to understand the impacts of the mass arrival of AI tools, such as many AI-(...)
Recently, Google shared, through the Chrome DevRel team, some recommendations for optimizing the performance of Core Web(...)
With consistent warnings of a looming recession and inflation continuing to affect the prices of items that include ever(...)
In spring 2022, we at Rock Content added a big piece to our efforts to offer a complete marketing solution to clients ar(...)
Google Analytics 4 is coming. Whether you’re prepared or not, GA4 is an increasingly close reality. At Rock Conten(...)
Let’s agree that when we talk about SEO, we are looking at the market leader, and pretending otherwise would be be(...)
Google has updated documentation for Article Structured Data covering Article, NewsArticle, and BlogPosting. This upda(...)
TikTok’s COO, Vanessa Pappas, testified in front of the Senate Homeland Security Committee in 2022 claiming that “no(...)
LinkedIn is a social network that has gained prominence in many companies’ marketing planning. However, it still f(...)
2022 was a year that shook things up for SEO professionals, right? Never-ending Google algorithm updates, GA4 getti(...)
The COVID-19 pandemic was undoubtedly a major boost for technological acceleration and changes in consumer behavior. Tre(...)
For years, Google and Meta have dominated digital advertising in the U.S. Now, they’re losing ground to giants like Am(...)
From Tik Tok’s consolidation as one of the main social media platforms, to the Musk/Twitter soap opera, Metaverse, AI (...)
TikTok is now testing a new feature, letting some users change their view to show a horizontal full-screen view of their(...)
With the rise of big data, there has been increased attention on privacy and data protection. Now, privacy and data prot(...)
Instagram seems to be playing catchup right now, previously aiming to attract users from TikTok, and now taking aim at B(...)
Certainly, 2022 was not a monotonous year for the blue bird social network. In addition to all the controversies that ar(...)
Good news for SEO professionals! We’ve been waiting for this update for a long time, and Google has finally heard (...)
2022 has been a very busy year for marketing professionals – we had a lot of updates and features being released on pr(...)
Creating content just to rank in the SERP will be gone forever. (...)
Over the last few months, AI has been overwhelming the web due to significant launches around it. Everywhere there are m(...)
In March 2022, LinkedIn announced new creator analytics, including improved post analytics and new video tools, with ana(...)
It goes without saying that in the wide, wonderful world of digital marketing, Google is truly the king of the mountain.(...)
If you like to engage with Twitter and be aware of its most recent updates, you may already know they are going through (...)
The Search Engine Journal (SEJ) recently released their latest State of SEO report with many trends and predictions for (...)
The Standard Media Index (SMI) October report shows that after 5 consecutive months of decline, business ad spending is (...)
If you’re looking to drive traffic to your website, Microsoft has unveiled three predictions for product categories in(...)
Marketers love data and TikTok is providing it in detail with their new Audience Insights Tools. You can now dig deeper (...)
A survey published by PYMNTS, which measures the level of satisfaction of American consumers, pointed to the decline in (...)
“Making marketing better while having a positive impact in the world.” That’s Rock Content’s main purpose. Our c(...)
I’m writing this article while I watch the match between France and Australia in the groups phase at World Cup 2022. I(...)
Global communications and the great scope or interconnections are helping us build the new paradigm of zero borders, and(...)
It’s been a while since we started following the whole Twitter and Elon Musk situation. Some of Elon Musk’s decision(...)
From insights into consumer behavior in the same period of previous years, to credits for ads, Meta and TikTok created a(...)
We’ve been seeing for quite some time that Google is shaking things up a little when it comes to how it reads content (...)
Instagram announced this week, in a post on its official account, a new content scheduling feature for all professional (...)
The Content Marketing Conference 2022 has reached its end, completing three days of events filled with great talks to he(...)
The main word that has guided WhatsApp’s actions throughout this year: Communities. In April, the company shared with (...)
So, Content Marketing Conference (CMC), the largest gathering of content marketers on the planet, started yesterday with(...)
You might remember how during the pandemic of 2020, some people believed that the 5G technology was the thing that was c(...)
Is your marketing organization getting the data it needs? In this article, we will discuss the findings of a recent stud(...)
Content marketing evolves everyday. New tactics, new formats and new ways to create engaging content for the audience. A(...)
Google Ads is releasing new features for Performance Max campaigns. In addition, the company is sharing a series of best(...)
A new survey by SEMRush indicated that most users who search on Google are not satisfied with the search results, needin(...)
In the last couple of weeks, the launch of a new AI writing tool has sparked an uproar on the web for the content produc(...)
The saga of billionaire Elon Musk’s Twitter purchase, which has dragged on for several months, has finally happene(...)
Have you ever wondered how the Marketing world has evolved over time? From banners and other sources of offline marketin(...)
When I said I was going to write about Snapchat, a friend asked me: “Do people still use Snapchat?” Well, according (...)
Brazilian elections and US midterms are here. And so is fake news. Manipulation and misinformation across social media i(...)
Measuring campaign effectiveness and proving the return on investment (ROI) of Marketing spend is the biggest challenge (...)
Google has just announced some changes to the way search results appear on mobile devices. But calm down, these are smal(...)
We became finalists in the three categories we submitted for concerning an award with a focus on diversity and impact, s(...)
A survey published by IAB Europe on programmatic advertising in 2022 showed that 63% of advertisers surveyed said third-(...)
Would this be another Rock Content article about a Google update? Don’t worry, this time it’s not any substa(...)
Google has updated documentation on writing product reviews, which helps guide buyers as to how your product differentia(...)
It seems that you are going to have to handle finding a new username for your YouTube Channel. As TikTok grows, mo(...)
Criminals innovate their click fraud strategies while Google has not kept up with this evolution. The result: billionair(...)
Twitter has been in the spotlight lately, due to the troubled negotiation with Elon Musk. But even with this uncertain s(...)
TikTok plans to launch live shopping in the US in time for the holiday shopping season. How will it work? Let’s dive i(...)
The internet is dynamic and interactive. Therefore, all the products and services we use must follow this trend. The way(...)
The holiday season is upon us, and so is shopping for the festivities. This period has always been a reason for joy for (...)
The Football World Cup is one of the most visible sporting events in the world and always moves the conversation through(...)
Walmart is taking its first step into the metaverse with two experiences, Walmart Land and Walmart’s Universe of P(...)
Pinterest may even be considered by many professionals as the ugly duckling of social networks, but that is not what som(...)
Are you receiving biased search results? You are not the only one(...)
In an ever more privacy-first world, Google’s looking to make it easier for website owners to manage their privacy(...)
If you’ve used Linkedin’s InMail to send sponsored messages to your audience, you’ve probably asked yourse(...)
It’s well known that social media has been part of the purchase path of most consumers for a while now. More tha(...)
A brief personal testimonial of my path as a trans non-binary and gender non-conforming secret agent in the corporate se(...)
Last week, Canva announced to the world the new features and tools that make the new Canva Visual Worksuite. Launched du(...)
More big news related to Google changes: this week, the company announced a large update to its core algorithm. The anno(...)
Apple… you love it or you hate it. But you can’t deny that they are keeping up with the current Marketing trends. Th(...)
Google will implement a new policy that enforces standards for its advertisers' landing pages. If the requirements are n(...)
Over the years, diversity and inclusion in the workplace has become less a case of simply factoring in gender or race (t(...)
How are brands including diversity, inclusion and accessibility actions in their companies?(...)
If you like to be updated with social media trends, you might have heard about BeReal, a new platform at the top of the (...)
Recent research shows that TikTok and Instagram may be using JavaScript code to collect users' interaction data without (...)
Who am I to judge the princess and superhero fandoms cheering at this news, as I write this article wearing a Star Wars (...)
Why big players are increasingly investing their efforts in the audio format.(...)
There are more than 830 million members on LinkedIn. They are not only looking for a new job, but they are looking for t(...)
Twitch is definitely the platform that dominates the streaming industry. Just to have an idea: after Amazon bought the p(...)
The mindset that made Rock Content impact 20,000 people with education programs and achieves a female team composition o(...)
Spoiler: If you were doing it the right way already, there isn't any significant change. Keep it there!(...)
Trying to access crucial information online is a problem that happens daily for more than one billion people with disabi(...)
Who has never heard “I saw a video on TikTok that talks about this subject”, referring to anything you’(...)
Do you remember when you were a kid, you thought you had received an amazing gift, and it was actually a pair of socks? (...)
Gen Z is a pretty unique generation. They are the first peer group that is totally digital native. Something that didn&#(...)
Recently, Telegram reached more than 700 million monthly active users, becoming one of the top 5 most downloaded apps wo(...)
Never before have we talked so much about brand purpose, nor looked at diversity and inclusion as we do now. But... what(...)
An open letter to the Content Marketing Community we serve. Today we celebrate a significant milestone, as Rock Content (...)
For all content marketers out there feeling the need for networking, look no further. Content Marketing World 2022, one (...)
We know that data is an extremely important tool to help marketers succeed in their strategies. The richer the informati(...)
In September 2021, Google announced the deprecation of third-party cookies in Chrome by 2023. But, plans changed, and th(...)
The last quarter was marked by heated discussions related to social media and its impact on people. Let’s review the m(...)
Traditional SEO can reach any user, anywhere in the world, as long as they do an online search. It’s, without doubt, a(...)
Representation is (more than ever) impacting purchasing decisions and reshaping industry structures.(...)
I’ll be straight to the point here: if your brand is not committed to diversity and inclusion, you are missing out on (...)
An interview with Natalie Gullatt, president and founder of the Black Marketers Association of America (BMAA)(...)
Recently, a new report conducted by GLAAD (Gay & Lesbian Alliance Against Defamation) showed that five of the most p(...)
Beyoncé is taking advantage of the effervescence of social media content, but without being volatile or too snackable. (...)
I bet that like me, you’ve already taken a few minutes of your time to read reviews about a particular product you(...)
The State of Marketing Report 2022 has the answer and we also have some insights on that!(...)
Here’s why the father of American literature was wrong (kind of) “Travel is fatal to prejudice, bigotry, and narrow-(...)
Short video has become one of the biggest trends in Digital Marketing today, making content creators and brands bet on t(...)